Make it your goal to have the best content on the web for your topic, or at least a major subset of your topic. This way, you'll be future-proofing your business with Google.
“This allows you to compete effectively on long-tail searches (which still account for around 70% of all search queries), will help increase your site’s authority and demand for your content, and can be done in a positive, direct ROI way.”
“Moreover, this kind of approach to content is exactly what Google is looking for to meet user needs and represents the kind of market investment that Google will likely never make as it tries to do things with massively scalable algorithms.”
In 2020, it’s time to move away from keyword obsession. Stop targeting individual keywords, chasing page views, and “spraying and praying” with content.
Adopt a deliberate, methodically curated set of content that delivers ivory coast consumer email list comprehensive, intuitive thematic experiences while meeting business objectives.
Know what answers the user needs next
Understand who your audience is and how they search.
Understand the intention behind the questions they are asking or the problems they need to solve.
Offer solutions or answers in the formats they prefer through timely, quality and authoritative content.
Execute each stage of your journey in this way to create a satisfying themed experience that meets your needs again and again.
Iterate because just because you get it right once doesn't mean the intent won't change or someone else won't do something better.
Another thing to keep in mind: content cannibalization .
“I would recommend auditing all of your site’s content for overlay rankings and merging, redirecting, and archiving as needed so that each page ranks for a unique set of keywords.” “If your website covers the same topics over and over again, even if you’re covering these topics from different angles, your pages are going to push each other out of the results.”
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