Facebook Messenger and Chatbots

[mouakter11]

Algorithms have "killed" the organic reach of social networks. Nowadays, if you don't invest in social ads , you will reach few people.

If you advertise on social media, you will quickly increase your visibility and reach your potential audience. But one of the great benefits of investing in social ads is that you have great segmentation options, for example: by age, location, interests, industries, etc. You can even create Facebook Lead Ads and Linkedin Lead Ads advertising campaigns, which allow you to capture more leads without the need to direct them to a landing page.

You can also experience great success advertising on Google Ads by sending users who click on your ads to a landing page that enables conversion.

A rule of thumb is that you should spend at least 50% of your resources on creating content, and the other 50% on distributing it. We also find that some professionals recommend investing 20% ​​on production and 80% on distribution.

Many small streams
In general, you should consider which are the relevant channels israel email list on which you can display the link to your newsletter. This could be on a sales receipt, in connection with registration for an event, or when following up on events. Only the imagination sets limits, and the law, of course.

There is a good source of inspiration in this example, we can see how the mattress company Casper encouraged its customers to recommend them to their friends. After a purchase, the customer received an email and, in the footer of the page, there was a link for them to recommend the mattresses to their friends and in return they received a prize. This created curiosity in the user because it was not specified what prize it was, so they were invited to click and get more information.

The lesson from this example is clear: your customers are your best salespeople if you manage to create a good experience.

The hated pop-ups
Another very effective channel is pop-ups. A good pop-up can convert up to 10% of new visitors into leads . However, a pop-up is much more than the classic version that fills the screen while we frantically search for a microscopic cross to close it. There are many pop-up formats, for example: discreet top bars, a square in one of the corners of your website, etc.