Dynamic Search Ads for lower volume search terms

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1. Use a single URL (landing page) per ad group
In this new method, all keywords linked to the same URL are grouped together so that the data we generate is unified and as complete as possible. In this way, the algorithms will be able to provide us with faster and much better results.

If you're used to using Google Ads, you'll have noticed that this is nothing new. If you've been using SKAGs (Single Keyword Ad Groups) or any other structure to keep your ads as relevant as possible, you may have already done this.

2. Keep only URLs that have significant volume
The goal of this account structure is to allow Google's machine learning to work for us, so we must do everything possible to make the algorithms as efficient as possible.

What do we define as a “significant volume”?

Google estimates that to optimize automation and machine learning, a URL (landing page) should receive at least 1,000 impressions per week. Considering that it has to learn and optimize three ads within georgia email list the ad group, that's ideally around 3,000 impressions per week, which is the same as around 12,000 impressions per month.

3. Campaigns belong to product categories
For the Hagakure method to work, we need to establish a more natural way of setting up our campaigns. Each category of products or services we advertise would have its own campaign.

For example, for a clothing web store you could create a campaign for coats and jackets, another for t-shirts, and a final one for footwear.

As we can see in the following image, the Hagakure method suggests a structure with the smallest possible number of campaigns made up of large ad groups where we could detect the different products that comprise it.

This would be our example of campaigns for a clothing store following the Hagakure method