How to enable Google Consent Mode v2?

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Google Consent Mode v2 is included in all plans of our online compliance solutions by iubenda.

Iubenda uses a feature called “autoblocking” that will be enabled by default. This active feature automatically manages Google’s Google Consent Mode v2 on scripts related to Google services without requiring further action.

Enabling it is really simple and easy: When the consent banner is configured and installed on your website, the entire procedure , including the configuration of Google Consent Mode v2, is automatic . This way, Google's advanced algorithms will be able to detect conversions and statistics even for users who have not given consent to tracking.

What are the benefits of Google Consent Mode v2?
Google Consent Mode v2 helps you comply with data protection regulations regarding consent (such ecuador phone number list as the EU GDPR , the ePrivacy Directive, or the Digital Markets Act), while still getting the most out of using Google services like Google Ads or Analytics.

By activating Google Consent Mode v2, you can track conversions and statistics even for users who have not accepted consent .

Some of the benefits of Google Consent mode v2 are:

Intelligent data modeling: Google Consent Mode v2 combines basic probability and advanced machine learning to model user behavior on your site, even when they have opted out of marketing.
More data, more conversions: Google Consent Mode v2 retrieves conversion data on approximately 65% ​​of ad clicks from users who have not given consent. This gives you a more accurate view of how your campaigns are performing, and you can also use this data to optimize your future campaigns, while respecting users' privacy choices.
Privacy-friendly: Google Ads and Google Analytics collect information without compromising user privacy. In fact, Google Consent mode v2 complies with data protection regulations related to consent (such as the EU GDPR , the Privacy Directive, and the Digital Markets Act).
Integrate everything with ease: with iubenda it's easy, because it is a Google-certified Consent Management Platform (CMP) that generates a personalized consent banner to collect user information while respecting the user's privacy choices.
Google Consent Mode v2 is included in all plans of our online compliance solutions by iubenda.

In conclusion, Google Consent Mod e represents a significant advancement in digital privacy protection and a good balance between the need to respect users' privacy and the needs of website owners who want to gain useful insights into user behavior and monetize. You can leverage the new feature to offer personalized online experiences that respect the privacy and choices made by your users