Google Consent Mode v2. What is it and what are its benefits
Posted: Tue Jan 21, 2025 9:19 am
Google is requiring Consent Mode v2 for Google Ads or Analytics users. Here's what you need to know about Google Consent Mode v2 so you can be prepared for what's new.
UYes Google Ads or Google Analytics? Starting March 6, to continue using features like audience segmentation and conversion tracking for EU users, you need to add Consent Mode to your website.
With Google Consent Mode you can also be sure not to lose data on users who refuse to czech republic phone number list consent to tracking.
Let's see together all the details of the news and what you need to do to have Google Consent mode v2 correctly configured on the site.
What is Google Consent Mode v2?
Why enable Google Consent Mode v2?
Who needs Google Consent Mode v2?
How to enable Google Consent Mode v2?
What are the benefits of Google Consent Mode v2?
What is Google Consent Mode v2?
Google Consent Mode v2 is a solution provided by Google to help advertisers comply with data protection regulations on consent (such as the EU GDPR , the ePrivacy Directive or the Digital Markets Act), while still getting the most out of using Google services such as Google Ads or Analytics, maintaining measurement and personalization capabilities for apps and websites through statistical modeling.
In practice, to continue to get the most out of Google measurement and personalization services in Europe, your website/app must meet these 2 new requirements:
UYes Google Ads or Google Analytics? Starting March 6, to continue using features like audience segmentation and conversion tracking for EU users, you need to add Consent Mode to your website.
With Google Consent Mode you can also be sure not to lose data on users who refuse to czech republic phone number list consent to tracking.
Let's see together all the details of the news and what you need to do to have Google Consent mode v2 correctly configured on the site.
What is Google Consent Mode v2?
Why enable Google Consent Mode v2?
Who needs Google Consent Mode v2?
How to enable Google Consent Mode v2?
What are the benefits of Google Consent Mode v2?
What is Google Consent Mode v2?
Google Consent Mode v2 is a solution provided by Google to help advertisers comply with data protection regulations on consent (such as the EU GDPR , the ePrivacy Directive or the Digital Markets Act), while still getting the most out of using Google services such as Google Ads or Analytics, maintaining measurement and personalization capabilities for apps and websites through statistical modeling.
In practice, to continue to get the most out of Google measurement and personalization services in Europe, your website/app must meet these 2 new requirements: