Page B: 50 out of 200 people converted (25%)
This is a statistically significant result, and you'll probably go with page B.
What's next?
The conversion optimization process never ends. It’s about constant iteration and squeezing jordan consumer email list out additional performance over time with continuous testing and analysis.
You can create another value proposition and test it with page B.
Maybe you rewrite all the content and layout on the page and test it again on Page B.
There are no limits to the possibilities here, as long as you keep testing and iterating. You shouldn't expect results from a single test, but rather it's a continuous process over time that will achieve the best result.
Understanding how many visitors you are converting is definitely an important metric to understand.
At the same time, it's also about the quality of the users you're converting to your desired action.
Increasing conversion rates and driving more conversions in general is not the best way to measure CRO success.
CRO should focus on increasing ROI.
In addition to improving conversion rates, you should also look to improve the value of each conversion.
If you lower your service prices by 30%, you might see a sharp increase in conversions, but if those sales aren't profitable, it won't help you reach your ultimate goal.
Don't ignore conversion rate optimization
Whether you're paying per click to drive visitors to your website, or you've put in a lot of effort into SEO and content marketing to drive organic users to your site, if your visitors aren't converting, you're throwing money out the window.
Getting traffic to your business is great, but it doesn't provide any value if those visitors aren't converting.
Don't let those hours of work you've put into your SEO or PPC campaigns go to waste.
Whatever medium you use to attract potential customers to your website, by implementing a solid CRO
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