Steps to create a custom event within GA4

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A PIM system is the perfect solution to ensure that the development of marketing , dissemination and expansion strategies in digital channels is no longer a major challenge in the eCommerce world.

E-commerce and B2B companies need to find an efficient way to manage and distribute their product information to customers and partners. A PIM allows them to keep all their product information updated and synchronized across each of their commercial platforms.

Some time ago, we analyzed the complexity of the industrial sector and understood that many companies, when wanting to automate processes, synchronize data and minimize human errors during the management of information about their products, encounter different obstacles: catalogs with thousands of references, a wide variety of products and features, complex relationship models with suppliers, among others. Is this your case? We explain how to overcome such obstacles.

PIM System What is it?
A PIM system, also known as Product Information Management , is a software chile email list that allows you to store, manage and update all the information about your e-commerce products from one place , such as:

Images
Descriptions
Technical details
Videos
Categories
Languages
SKU data (Stock-keeping unit)
Prices and different types of currencies
Models and references
In addition to other elements necessary to feed product catalogs, websites, marketplaces , as well as other marketing and sales tools.

The beauty of a PIM is in the ease of information distribution ; it is like a time machine that allows you to travel to different channels and formats, displaying your product data in the best way, adjusting it to each platform and market. This will allow you to guarantee precision at every point of contact and stage of the sales process.

In addition, the easy integration of your ERP, your company's internal resource management system, with a PIM solution streamlines and optimizes product inventory tracking.