What are the hottest products, brands and retailers this year?

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So, the internet’s interest in Black Friday has increased this year even before the event. But which products are generating the most excitement among users? Digging into product and brand search data can give you a broader picture of what people are focusing on ahead of the upcoming sales.

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Electronics top the list of most anticipated items, according to Semrush. Nintendo Switch, Apple Watch, iPhone, and AirPods top the list of Black Friday product searches. As for brands, Nike, Zara, and Lululemon are the list of norway consumer email most searched for along with "Black Friday."

Since Amazon still reigns supreme in all things e-commerce, it’s also interesting to take a look at the most searched-for products on the platform to see what could be the most sought-after items for Black Friday this year. Searches for “iPhone 13 Pro Max case” top the 2022 charts, followed by “Apple Watch band.”