What happened in the advertising accounts

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At launch, the e-shop was supported by TV spots, but for a long time, visitors were directed to the e-shop only from digital advertising channels.

Advertising for the new e-shop ran in practically every conceivable format. Every type of format a marketer can think of – regular banners, YouTube prerolls, search advertising – they even tried LinkedIn for the sake of partners.

The individual advertising channels were set up quite well, the targeting was logical, but the overall return on investment was deep in the red. Almost no one was shopping on the e-shop.

Loss and profit
Ms. Eliška's competing agency bulk sms germany told her that she simply had to wait. They believed that it was about building awareness of the e-shop and that customers would gradually find their way.

The main mistake, however, was that the agency invested half of its budget in buying banners for which it 'received a good offer.' However, it was a completely unprofitable advertising format that users only clicked on by mistake.

We stopped most of the running advertising channels and agreed with the client to use the budget only in profitable ones - those leading to quick purchases.

The second mistake was that the agency saw campaigns as a one-time thing – launch and forget it. The initial setup of the advertising accounts was correct, but no one then found the time to evaluate the data and test new targeting. Ms. Eliška's company produces and sells low-margin goods, so it took us a little over two months to get the campaigns into the black.

Two years later - Mrs. Eliška is on maternity leave, but the e-shop, which she and we built from scratch, is thriving with a turnover in the tens of millions.