We have often discussed with colleagues whether
Posted: Tue Jan 21, 2025 6:31 am
CTR change after extension implementation
dynamic images are relevant and what Google will actually display in the ad. However, after a detailed review of the dynamically generated images, we can conclude that the photos and illustrations match the content of the target URL very closely.
The extension was mostly bulk sms russia implemented at the report level, where Google only had one destination URL. This makes it easier for Google Ads to apply dynamic image extensions – campaigns have multiple destination URLs and finding suitable images can be difficult.
What this means for you: If you don't have high-quality images to use in your extensions, Google Ads will find suitable photos on your website (for example, if you run an e-shop, use your product previews).
As mentioned above, Google always prefers images uploaded by you over dynamically generated ones . This is confirmed by the results of our study, where ads with dynamic photos, with some exceptions, achieved lower CTR values than static images.
In the next phase of the study, we compared the results of ads with product and lifestyle images. We estimated that lifestyle photos would encourage users to click more - because they can see how the product is used in the image and identify with it better. The results proved us right: For four out of five clients, lifestyle images did indeed have a higher CTR .
dynamic images are relevant and what Google will actually display in the ad. However, after a detailed review of the dynamically generated images, we can conclude that the photos and illustrations match the content of the target URL very closely.
The extension was mostly bulk sms russia implemented at the report level, where Google only had one destination URL. This makes it easier for Google Ads to apply dynamic image extensions – campaigns have multiple destination URLs and finding suitable images can be difficult.
What this means for you: If you don't have high-quality images to use in your extensions, Google Ads will find suitable photos on your website (for example, if you run an e-shop, use your product previews).
As mentioned above, Google always prefers images uploaded by you over dynamically generated ones . This is confirmed by the results of our study, where ads with dynamic photos, with some exceptions, achieved lower CTR values than static images.
In the next phase of the study, we compared the results of ads with product and lifestyle images. We estimated that lifestyle photos would encourage users to click more - because they can see how the product is used in the image and identify with it better. The results proved us right: For four out of five clients, lifestyle images did indeed have a higher CTR .