Another positive aspect is related to positioning within the industry. By providing new knowledge and practical advice, attendees will consider you a reference and you and your brand will gain recognition.
When you stand out, users will trust you and your singapore whatsapp mobile phone number list service, which will lead them to recommend it to others. By positioning yourself as a thought leader, you will get more conversions.
Finally, what is great about online seminars is that they can be recorded so that people who were unable to attend can watch them whenever they want or need to. Quality, ongoing content is of great value to Internet users.
The trend towards using this means of dissemination began with the 2020 pandemic, when companies had to develop methods to reach their audiences. From that moment on, the consumption of seminars skyrocketed.
According to statistical projections, webinars as a marketing strategy and sales funnel will continue to grow exponentially. Here are some data that confirm this:
According to the WorkCast platform used to create webinars, attendance at webinars increased by 87%.
For B2B companies, these contents are preferred as opposed to B2C companies, because the customers they can attract using this platform are of high quality .
In terms of listener engagement, Make Social Media Sell claims that 40% of listeners remain engaged from start to finish. The rest of the participants tend to drop out as time goes on.
On the other hand, according to Blogging X, 54% of registrations usually occur 8 days before the launch, and 46% registration occurs within the same week.
The source also states that the best way to distribute webinars is by email and highlights that the highest response rate occurs on Wednesdays (22%), while on weekends it decreases to 5%.
As for future views, the availability of recordings enables 10% of views within days of the broadcast.
Work Cast reports that 25% of people use their phones to watch videos, so it’s important that the platform you choose is mobile-friendly.
From the consumer's perspective, B2B webinars make it easy for them to learn about a product or service; while for companies that use them, it means reaching audiences that contain potential customers .
How to Put Together a B2B Webinar to Generate Leads
There are components that you should take into account when putting together a B2B Webinar. Here we detail them:
Audience
Who will be the target audience of the webinar? You must specify the objective you want to achieve . Are you looking to attract future clients, the general public, or complete the process of persuading existing leads ?
Theme
Determine what topic you will be speaking about. It is necessary to be clear about the area in which you consider your company stands out, while keeping in mind that the content must be educational.
