Dessata: what lies behind the design of a new product
Posted: Wed Dec 04, 2024 9:34 am
Graphic design for a product involves several stages that go beyond just making a “nice design.”
It is not just about satisfying the customer's requirements. The main objective is to satisfy the consumer: it is he who really matters in the equation, and this is where design plays an important role.
The client's need: the process begins with the briefing
When Dessata came to the nest to tell us about her new ideas and concerns, we took all the information possible to put together a conceptual idea of what she was looking for, and something became clear from that meeting: Dessata wanted to show something different in her product this time, she wanted to stand out for elements characteristic of exotic cultures. Based on data of determining importance (from the purpose: to surprise, to the buyer persona of the product in question: female audience) we decided to start from a key graphic element to develop the concept: Flowers. Native and representative elements of very different locations and cultures, with colors and shapes that would cause an impact, but that retained delicacy and femininity.
Documentation: What now?
After the briefing, a whole process of research and documentation begins.
All the information gathered from the briefing architect phone number list allows us to sketch a graphic concept. In this case, it found its essence in other latitudes with the intention of transporting the consumer to another place with an image (or two). Two geographical points were chosen that allowed us to express what the client originally had in mind and also, would make us reach our audience in a creative way. The places that inspired the creative concept were Japan and the tropics: different, unique, varied and out of the ordinary places and, mainly, that fit with the concept of “Flora” and nature that we wanted to convey.
The documentation stage is one of the most important, it represents the DNA of the creative process and what gives life to the future creative piece.
During this process we look for all possible visual elements to develop the graphic concept of the Dessata product: photographs, drawings, landscapes, texts, history... any piece that helps us discover the elements that characterize our two destinations/designs, and from there conceptualize the idea.
A colour study is also carried out – colour plays a decisive role in the way we perceive things (although that is a topic for another post). Each of the chosen places had its own life and its own story, which could also be told through colour, and if we allow it, colour speaks for itself.
Conceptualization and design: Now let's get to work!
Sketches come into play! It's time to put together the graphic puzzle with all the 'pieces' that make up the previous phases and that will give the final result. This is when we determine which elements fit best in each design, which are more receptive, and how all the information we have collected and studied up to this point is integrated: explosions of color, graphic elements, representative figures, sensations... This is when we design.
In this particular case, to help build a whole, it was decided to adopt a naming for each design. Short names of one word, easy to pronounce. Words that despite not being native to Spanish, are easily recognized and associated, and that can generate empathy towards the product.
This is how Sakura and Aloha were born.
The final proposal: One step away!
Once the creative piece comes to life, it's time to share the result with the client. Not just to show them a graphic piece, but to tell the story behind that concept through storytelling. And now, we're sharing it with you too...
The first brush takes us to East Asia, trying to show the Japanese delicacy and perfection with two characteristics: stroke and color. The watercolor stroke, a technique mastered and perfected by this culture, and the pink color, extracted directly from the cherry tree with its pastel flowers, called “Sakura” flower, or cherry blossom. And Sakura thus became our first design.
“Aloha!” This is how they greet us from Hawaii, as the second brush crosses oceans to reach tropical coasts, filling them with life and splashing colours in its wake, as its flora and fauna overflow with vivid and intense tones. It is based on blue, because the sea could not be left aside, being the main protagonist in the landscapes.
Diffusion: one of the most exciting parts
Although for many the work ends here, in the nest it always continues.
With Dessata we share the process of evaluating and assessing printing tests. An exciting moment, not only to see the graphic creations materialized in the final product, but also to see the client satisfied and closer to their objectives.
Furthermore, our curiosity at Pinchaaqui digital consultancy always makes us want to know how things are going with our creations, and from time to time, we surprise ourselves by following up on our designs and final products, evaluating from the outside the receptivity and acceptance of consumers on social networks, only to feel victorious once again.
It is not just about satisfying the customer's requirements. The main objective is to satisfy the consumer: it is he who really matters in the equation, and this is where design plays an important role.
The client's need: the process begins with the briefing
When Dessata came to the nest to tell us about her new ideas and concerns, we took all the information possible to put together a conceptual idea of what she was looking for, and something became clear from that meeting: Dessata wanted to show something different in her product this time, she wanted to stand out for elements characteristic of exotic cultures. Based on data of determining importance (from the purpose: to surprise, to the buyer persona of the product in question: female audience) we decided to start from a key graphic element to develop the concept: Flowers. Native and representative elements of very different locations and cultures, with colors and shapes that would cause an impact, but that retained delicacy and femininity.
Documentation: What now?
After the briefing, a whole process of research and documentation begins.
All the information gathered from the briefing architect phone number list allows us to sketch a graphic concept. In this case, it found its essence in other latitudes with the intention of transporting the consumer to another place with an image (or two). Two geographical points were chosen that allowed us to express what the client originally had in mind and also, would make us reach our audience in a creative way. The places that inspired the creative concept were Japan and the tropics: different, unique, varied and out of the ordinary places and, mainly, that fit with the concept of “Flora” and nature that we wanted to convey.
The documentation stage is one of the most important, it represents the DNA of the creative process and what gives life to the future creative piece.
During this process we look for all possible visual elements to develop the graphic concept of the Dessata product: photographs, drawings, landscapes, texts, history... any piece that helps us discover the elements that characterize our two destinations/designs, and from there conceptualize the idea.
A colour study is also carried out – colour plays a decisive role in the way we perceive things (although that is a topic for another post). Each of the chosen places had its own life and its own story, which could also be told through colour, and if we allow it, colour speaks for itself.
Conceptualization and design: Now let's get to work!
Sketches come into play! It's time to put together the graphic puzzle with all the 'pieces' that make up the previous phases and that will give the final result. This is when we determine which elements fit best in each design, which are more receptive, and how all the information we have collected and studied up to this point is integrated: explosions of color, graphic elements, representative figures, sensations... This is when we design.
In this particular case, to help build a whole, it was decided to adopt a naming for each design. Short names of one word, easy to pronounce. Words that despite not being native to Spanish, are easily recognized and associated, and that can generate empathy towards the product.
This is how Sakura and Aloha were born.
The final proposal: One step away!
Once the creative piece comes to life, it's time to share the result with the client. Not just to show them a graphic piece, but to tell the story behind that concept through storytelling. And now, we're sharing it with you too...
The first brush takes us to East Asia, trying to show the Japanese delicacy and perfection with two characteristics: stroke and color. The watercolor stroke, a technique mastered and perfected by this culture, and the pink color, extracted directly from the cherry tree with its pastel flowers, called “Sakura” flower, or cherry blossom. And Sakura thus became our first design.
“Aloha!” This is how they greet us from Hawaii, as the second brush crosses oceans to reach tropical coasts, filling them with life and splashing colours in its wake, as its flora and fauna overflow with vivid and intense tones. It is based on blue, because the sea could not be left aside, being the main protagonist in the landscapes.
Diffusion: one of the most exciting parts
Although for many the work ends here, in the nest it always continues.
With Dessata we share the process of evaluating and assessing printing tests. An exciting moment, not only to see the graphic creations materialized in the final product, but also to see the client satisfied and closer to their objectives.
Furthermore, our curiosity at Pinchaaqui digital consultancy always makes us want to know how things are going with our creations, and from time to time, we surprise ourselves by following up on our designs and final products, evaluating from the outside the receptivity and acceptance of consumers on social networks, only to feel victorious once again.