Have you ever stopped to think about how eco-friendly digital media can be? In this post we will talk about the importance of using email marketing to reduce paper consumption and, at the same time, how it helps us reduce environmental pollution.
According to Mailigen , email marketing is the most environmentally friendly marketing communication channel . With email marketing we are able to communicate directly with a large number of people singapore mobile phone number list almost instantly without using any physical resources and, therefore, causing minimal environmental impact. We could say that email marketing appears as the perfect substitute for paper , which contributes to the reduction of the use of paper, of polluting products such as ink or replaces the transport of paper.
In a society that is increasingly aware of the environment, Green Marketing annels that are less harmful to the environment.appears, not only as a way to contribute to the preservation of the environment, but also as a strategy to gain the acceptance and trust of consumers. People increasingly value companies that care about and carry out ecologically responsible actions.
Green Marketing focuses on publicizing the actions that a company is carrying out that has decided to change its business or production model to somehow reduce the negative effects it had on the environment. This includes the use of less polluting materials, and even the use of communication channels that are less harmful to the environment.
Nowadays, we all have at least one email account, so catalogues, flyers, letters, receipts, etc. can be sent perfectly via email, thus avoiding the use of paper. Thus, email marketing is not only a perfect channel to communicate with users, but it can also help you do your bit to take care of our planet and reduce paper consumption.
Below is an infographic from Mailigen explaining the reasons why they consider email marketing to be the “greenest” communication channel: