What were the website trends of 2022?

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Google has clearly changed the balance of the SERPs and has started to divert the searcher's attention from purely informational results: explore the data in the infographic to learn more.

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As a follow-up to our 2022 Zero-Click Search Study , you can also explore how CTRs in Google SERPs have developed in this year’s full State of Search report.

How many searches resulted in a click on the first result? How did mobile compare to desktop? Did Google’s changes further reduce clicks by providing more ad-based results?

Further insights can also be found in Backlinko’s CTR Study , updated based on the same data.


According to data from our State of Search study, 2022 marked the third year of a bahrain email list downward trend in the number of domains ranking in .

This could be due in part to some indexing issues Google faced last year, or it could be that it has become even better at fighting spam and removing irrelevant domains from its index.

We also need to consider the possibility that more domains created at the start of the pandemic have been abandoned, while more authoritative brands have grown to rank for more keywords with fewer pages.

The importance of having a solid digital strategy with high-quality content is clear, and businesses are under increased pressure to invest in SEO and content. This could put small businesses at risk of not being able to compete with the big budgets of major brands.

However, it’s not all bad news for these websites. We’ve seen a significant amount of new websites appearing in Google search results in 2022: 28% more domains appearing than those already tracked in our database.

In 2022, this percentage was lower than in 2021, but still higher than in 2020: