B2B sphere at the time of their formation

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Success comes to those who fight. There are no easy paths to the top. Want to know how to enter the league of great achievements in digital marketing and advertising? Study the experience of those who have been playing at the highest level for many years and achieving victories.

In October, we recorded a long interview with Sergey Tabolin as part of the #YOUAREMARKETER project , where he talks in detail about how he went from a novice marketer to the director of B2B marketing at Beeline and Rostelecom.

Our hero found himself in the very heart of the domestic telecom industry andand active development. His experience will be useful both to those who are just starting their path in digital and marketing, and to those who are already working in the industry and are looking for growth points.

We've selected the most valuable knowledge, tips and case laos email list studies from the interviews and packaged them in an informative and easy-to-read form. Let's go, Sergey has the floor.

How the career began
I have been working in B2B marketing for 12 years, and I have been managing marketing in different companies for the last 8 years. And I have been involved in telecommunications for more than 18 years.

I started working in a warehouse, continued to work in logistics, finance, accounting, and in 2008 I got into marketing in the business segment.

I'll tell you in more detail how I came to this, in fact, it all started in 2003, right after the army. I got a job at Beeline in the warehouse, at that time the company was starting regional expansion. It was an interesting time - telecom was actively developing and large companies and brands were gaining strength. In order to grow, they had to actively enter the regions and absorb various regional telecommunications companies.

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