Social networks give us the opportunity to be connected and in constant contact with users, and at the same time they increasingly prefer this medium to contact us. It is a powerful means of attracting potential clients. But we must take into account some factors that will help us achieve our goals more easily:
1. Be aware of current events on the networks
It's a bit like breaking the ice. If you manage to take advantage of social media trends, you'll have a common topic to discuss with people. People love to comment and give their opinion on what's happening on social media. Play with your location too. If you're a small business in Barcelona, look for trends in Barcelona, so your audience can identify with you and you'll reach their interest.
2. On the Internet, there is not only your company
It is okay to promote your company through service features social media, to give information, data and anything else about your company, but in moderation . Users do not like egocentric people. Vary corporate information with other types of information that may also interest the user.
3. Use multimedia files
The networks are overloaded with information and we must stand out from the rest , and a good way to do this is to convert your content into video, gifs or original images.
4. Create a publication schedule
As in point 1, where we played with location, we must also take into account the date to achieve even more meticulous networks. If we make a calendar of key dates (for example Christmas) we can create higher quality content as well as a closer relationship with users.
5. Answer and resolve user questions
More and more users are choosing social media as a channel of communication between users and companies to resolve any questions or problems. Take advantage of this and always talk to them as soon as possible, with good manners and gratitude for their interest (for better or worse).
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