What factors should be taken into account when improving UX?

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The structure of the site, creating an experience that persuades your visitors to navigate the site and interact as well as the quality of the content are very important factors that result in the user having a pleasant experience.


All of the above factors and more are very important, that is why you must have a website that is relevant and useful to your audience. In the structure of the site, we will find factors such as loading speed, responsive design, colors, and web display.


Quality Content

One of the most important points is user experience and risk managers email database this is to achieve a good positioning in search engines. Publishing and updating quality original content that is useful to the user is a determining factor in the position of your site in the SERPs .


You have to write for the user. Writing good quality text gives the expected value to users, capturing their attention which is a priority.


Quality content is well written, relevant, useful and should guide visitors through the site. Each part or paragraph should lead the user to the next. Continue like this until the visitor has read your entire website and thus the desire of users to act grows.


So, do not do things lightly. Why? Because the longer they stay on your website and interact with it, the bounce rate will decrease as the CTR increases and improves.


How will positioning be achieved?


SEO and ranking will be achieved through Google’s web crawler, which will deduce the purpose of your website and provide relevant and quality information to your users.


That means, if your website is trying to sell uniforms, add as much content as you can on the topic. Talk about the type of fabric, sizes, colors, buttons, etc. This is part of the relevance that Google currently gives to your site. It’s all thanks to their new RankBrain change, which uses semantic content and synonyms.


Don’t forget to add the keywords in the content without exaggerating; Google should see the keyword that your site relates to naturally. Be careful not to use the keyword too many times and avoid degrading the density of the site.


Tags

So far, this article has talked about keeping the user’s attention on your website and engaging them with quality content. Another very important factor that is key to your SEO success is your titles. Creating unique titles and relevant descriptions are starting points for SEO success.

Always try to start your titles with questions that make the reader think and want to continue reading. Maintaining the H1, H2 structure and including keywords in the titles adds a lot of value to the content.

If you add descriptions to the phrases or concepts that expand on the information, try to answer the questions as clearly as possible.


. Text style

This is most directly related to the use of keywords and the so-called "keyword density".

Because the more text you have, the more careful you have to be. You should always add just the right keywords that you are trying to rank for in Google. In a preferred range of no more than 1% to 3% of the text should be keywords. If the keywords are at the beginning of the text, they will have more relevance.


Goal Title / Goal Description

It is different from Google Adwords ads because your website title and description are part of the “ads that Google doesn’t pay for”. These will be seen in the search results. They are the first interaction between your site and the customer, again related to the user experience (UX).

It is very good to use “Discover, Know, How or Use Numbers: 10 Tips, 3 Points, 8 Factors, 9 Things, etc.” Always remember to answer the questions that users are searching for in the titles and meta descriptions. Through this method, you will increase the CTR of your website and improve the number of clicks the site receives in the results.

The first interaction between clicking on your website and entering it or forgetting about it and looking for another site. You should spend some time creating titles and meta descriptions that meet the objective of your website, are relevant to users in the SERPs and to Google.


. Link map

Linking the pages of our site internally in an orderly and clear way makes the work of search engines easier.

It is convenient that each of the links that lead to articles, internal pages or any other page, should be just a click away.

A "site map" in addition to generating options for your users, allows Google to indicate the internal pages that your website has so that they are indexed. This makes it easier for Googlebot to track and speeds up the indexing of the site.


. Establish order within the site

When implementing this, always try to figure out where you want visitors and search engines to go. Always keep them one click away from the main site.


Linking Keywords

Previously, this was ignored internally on the web. However, now your address creates hyperlinks that can contain the keyword. It is important to consider this both from your home page and from an internal page and vice versa, it is important.

So imagine an internal page that you optimize. Then you do the work of building links. Through that method, you improve the reputation of that page and this page starts to get better positions in Google. The authority of that page will increase, therefore, having a link to your main website will make your main site acquire some of that authority.


The same goes from the main page to the internal one. Try not to use "no follow" links to your internal pages. However, do not overload the pages you want to rank with many outbound links.

Try to make sure that the number of links outside the website does not exceed 10, such as the use of Social Networks, which many sites have mostly. Links to the internal pages of our website do not negatively affect the positioning since the main domain also receives authority.


A very good technique is to link the main page to an external page that is very representative, important and with a great DA and PA. This page should be similar to yours; that refers to the same business niche as your company. This link should be "follow".