Without it, it is impossible to understand

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Customer cost acquisition (CAC)
What it shows: how much one client costs, how much money was spent on attracting him.


CAC for different channels in the end-to-end analytics report Roistat
Why measure : To optimize your marketing budget. You can improve the effectiveness of advertising, adjust acquisition costs, increase ROI, and make smart decisions based on real data.

Example of using KPI:

CAC is something to consider when running ads. It will help switzerland customer email list you understand how much revenue you need to get from each new customer to make a profit.

Average Order Value (AOV)
What it shows : average check is the average sales amount per customer order.


Average check in the Moneyplace report
Why it is needed : AOV can be used to determine marketing effectiveness, develop a growth strategy, and optimize financial costs. For a business to be profitable, AOV must be higher than the customer acquisition cost (CAC).

Examples of using KPIs :

AOV is used to make financial forecasts and determine target indicators. where the break-even point is and calculate many other metrics. For example, ArtLife needs to make at least 120 sales on Wildberries per month with an average check of 1894 rubles for the channel to start making a profit.