Important indicators, data or metrics
Posted: Mon Jan 20, 2025 8:11 am
Programmatic advertising offers the ability to analyze and target more granularly than traditional digital advertising methods. Key metrics to consider when running programmatic campaigns include:
CPM (Cost Per Mille) — the cost per thousand contacts shown. This indicator qatar consumer mobile number list is used to estimate the cost of receiving a certain number of ad views.
CPC (Cost Per Click) is the cost of a click. This indicator helps measure the effectiveness of conversion-oriented advertising.
CPA (Cost Per Acquisition) — the cost of acquiring a target action (for example, registration on a website). This indicator is useful for assessing ROI (Return on Investment) and optimizing advertising costs.
CTR (Click-Through Rate) is an indicator of the clickability of advertising. A high CTR indicates the attractiveness of the ad for users.
CPO (Cost Per Order) — cost of one order (used for e-commerce campaigns).
These metrics help advertisers evaluate the effectiveness of their advertising campaigns and optimize their strategy.
CPM (Cost Per Mille) — the cost per thousand contacts shown. This indicator qatar consumer mobile number list is used to estimate the cost of receiving a certain number of ad views.
CPC (Cost Per Click) is the cost of a click. This indicator helps measure the effectiveness of conversion-oriented advertising.
CPA (Cost Per Acquisition) — the cost of acquiring a target action (for example, registration on a website). This indicator is useful for assessing ROI (Return on Investment) and optimizing advertising costs.
CTR (Click-Through Rate) is an indicator of the clickability of advertising. A high CTR indicates the attractiveness of the ad for users.
CPO (Cost Per Order) — cost of one order (used for e-commerce campaigns).
These metrics help advertisers evaluate the effectiveness of their advertising campaigns and optimize their strategy.