Add animations to highlight key elements. Use high-quality photos to highlight professionalism.

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website usability
5. Forms and feedback
Forms are the main tool for interacting with customers. Their usability directly affects conversion.
How to check:
Steps:
Fill out every form on the site.
Check that the "Submit" buttons are working and that error norway consumer mobile number list messages are displayed.
Metrics:
Percentage of completed forms (≥ 70%).
Recommendations:
Minimize the number of fields.
Add hints inside the fields.
Make sure your forms work on mobile devices.
Bonus: Examples of successful forms
Specify "*required fields" and highlight them with color. Add a progress indicator for multi-step forms.
Practical recommendations:
Integrate autofill for address and contact fields. Use CAPTCHA to protect forms from spam.
website usability
6. Content and SEO
The content must be useful, relevant and easy to read. At the same time, it is necessary to follow the rules of search engine optimization.
How to check:
Steps:
Check the uniqueness of the text using services (eg, Advego Plagiatus).
Analyze your titles and meta tags.
Make sure that each page uses the H1-H6 structure.
Metrics:
Keyword density (1-2%).
Time on page.
Recommendations:
Use lists, infographics, and images to enhance the perception of your content.
Add relevant links.
Example: How to Create the Perfect H1 Heading
Include your keyword, add a call to action, and make sure your headline is short and sweet (≤ 60 characters).
website usability
7. Content analysis tools:
Yoast SEO for checking optimization, Grammarly for improving the quality of the text and Ahrefs for finding keywords.
7. Technical aspects
A flawless technical operation of a website is the basis for a good user experience.
How to check:
Tools: Google Search Console, Screaming Frog.
Metrics:
No 404 errors.
SSL certificate functionality.
Recommendations:
Redirect outdated pages to current ones (301 redirect).
Make sure the site is secured with HTTPS.
Common technical errors and their solutions
404 pages: set up redirects. No HTTPS: install an SSL certificate. Duplicate content: use canonical URLs.
Additional recommendations:
Check the correctness of the sitemap (sitemap.xml). Make sure that robots.txt correctly restricts access to unwanted pages.
website usability
8. Analytics and feedback
Collecting data and user feedback helps you make informed decisions to improve usability.
How to check:
Steps:
Set up Google Analytics and Yandex.Metrica.
Run user surveys or A/B testing.
Metrics:
Sales funnel.
Click maps and heat maps.
Recommendations:
Analyze your user journey regularly.
Add the ability for users to leave reviews about the site.
Infobox: What to ask users?
What did you like about the site? What could be improved? Were there any difficulties in finding information?
Examples of analytical solutions:
Use Hotjar for heatmaps. Implement Mixpanel to analyze user events. Set up a sales funnel in Google Analytics to evaluate customer journey stages.
website usability
Conclusion
Checking the usability of a website is not a one-time task, but an ongoing process. Use this checklist as a guide to regularly improve the user experience and increase the effectiveness of your online resource.
Follow the recommendations, use analytical tools and listen to your users. This will help you create a website that will become an indispensable assistant for your business and will attract new customers.