What is Marketing: Goals, Tools, Functions

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marketing
Marketing is not just advertising and promoting products. It is a comprehensive approach that helps businesses grow, find new customers, and improve interactions with existing ones. In this article, you will learn how marketing contributes to business success, what goals it pursues, what tools it uses, and what functions it performs.
Marketing goals: why is it needed
Effective marketing helps companies:
Increase sales. It attracts new customers and motivates them to buy. This is achieved nigeria consumer mobile number list through quality advertising, clear positioning and optimization of sales channels.
Create a recognizable brand. Brand awareness increases customer trust. This is achieved through PR strategies, social media management, and unique content creation.
Increase customer satisfaction. A satisfied customer comes back and recommends the brand to others. Feedback and high level of service play an important role here.
Retain customers. Regular customers create the basis for stable income. For this purpose, loyalty programs, promotions and discounts for regular customers are implemented.
Develop new markets. Marketing helps to adapt products or services to different regions and cultural characteristics.
Advice:
Conduct an analysis of the current situation of the company. Use the SWOT method: identify strengths and weaknesses, opportunities and threats.
marketing
Basic Marketing Tools
Modern marketing offers many tools that can be adapted to business needs. Let's look at them in detail:
Digital Marketing