What is Parse.ly and how does it work?

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3. Strategy development is not rated

The key to any lead generation strategy is to constantly qualify the process. It is important to have statistics on the following data:

Quality of the leads obtained
Number of sales completed
Accurate measurement of direct sales
Based on this information, it is possible to determine at which stage the purchasing process is failing and make the necessary corrections.

4. Strategy aimed at achieving a general audience

Sometimes we focus our strategy on building a general audience, rather philippines consumer email list than aiming to consolidate a qualified audience, that is, one related to the market niche of the product or service we sell.

In addition to the fact that such an audience is really interested in your product or service, having one allows you to enhance marketing processes based on their contributions. The key to building one lies in generating specialized, relevant and attractive content.

5. Disconnection between the content used to attract an audience and the content used to convert them into buyers.

According to the Content Marketing Institute , only 47% of companies use content strategies to convert registered users into buyers and retain them over time.

This means that less than half of sellers generate content that feeds the content that initially attracted potential customers to their site. This disconnection between one piece and another means that the purchasing process is not completed successfully. Therefore, it is necessary to apply Content Marketing Strategies that do not focus only on offering advantages to attract the target audience, but that are capable of enhancing those advantages and converting them into sales.