Strategies to get high-quality links for your content

[mouakter11]

In order to improve SEO, some brands and website owners have opted to carry out link building based on the purchase or exchange of links, regardless of their quality. However, the increase in the requirements to position pages in search engines has transformed this practice into an inefficient activity, prioritizing the naturalness and quality of the backlinks.

Now, getting reliable, relevant and authoritative links involves earning them with work, just like everything else obtained through an adequate Content Marketing strategy. Which requires carrying out important actions.

1. Generate the best content available on your topic
Strategies to improve links to your content

This requires a lot of research on your part, and as the Content Marketing Institute suggests, Google is a good platform to start your search . Find out what exists on the topic you are going to develop, look at the best-positioned articles and identify their weak points. But don't forget about social networks, there you also have a good bank of information to analyze, coming from authoritative sites in their area.

And then, figure out what you could do to innovate. For example, do you have more up-to-date data to contribute? Could you incorporate more attractive and original visual content? Do you have the results of a recent study that will add value to your content? And so on. Whatever the topic, take the time to design a program where you explain what you will do to make your publication stand out and rank as the best among the best.