What marketing innovations should we keep in mind in 2024?
Posted: Wed Dec 04, 2024 9:09 am
Jan 1, 2024 Marketing Trends Written by Jessica Guerra 4 min read
In a world that is constantly changing, standing out is an art. But this is only possible if we keep track of the best marketing strategies.
For this discipline, which evolves at the same pace as technology, what was useful last year may not be so in 2024. Therefore, it is essential for every professional in this field to keep up to date with the latest trends that are revolutionizing the market in the digital age.
So if you want to start the year off on the right foot, keep reading. Below, we'll present the main marketing innovations that you shouldn't lose sight of so that your business is more successful than ever.
Consolidation of artificial intelligence
Taking into account the rise of artificial intelligence in recent years, it is expected that 2024 will be its consolidation.
With benefits like personalizing content and analyzing consumer behavior, AI will continue to revolutionize the way digital marketing campaigns are executed.
According to a report by MarketsandMarkets , the list of bahrain consumer email global AI market in marketing will grow from $6.5 billion in 2018 to $40.3 billion in 2025.
Hyperpersonalization of content
With the help of AI-powered analytics, hyper-personalization is here to stay and improve the customer experience. How? By offering content recommendations, product suggestions, and offers that increasingly fit your profile.
Consumers have become accustomed to personalized experiences , so it is no longer enough to just do basic segmentation. Today, brands must engage users on a deeper level to increase loyalty and, at the same time, conversions.
A clear success story in terms of the use of this trend is Netflix , which, thanks to the combination of AI and big data, has created an algorithm so accurate that at least 80% of its viewing options come from the suggestions it provides to the user.
TikTok for Business
Used by just 4% of US marketers, this social network is poised to take off and change the game this year.
Although TikTok was initially considered to be aimed at Gen Z, its audience has diversified. It has also integrated new features , and with the arrival of TikTok for Business , it will be easier to advertise on this massive reach platform.
Relevance of micro-influencers
For brands looking to reach a specific audience, micro-influencers can be valuable allies.
Unlike macro-influencers, who typically target the masses, micro-influencers focus on a specific niche and while their audience is smaller, it is also more engaged.
These people accumulate between 1,000 and 10,000 followers and generate more authentic and user-friendly content. This positions them as a reliable source of information that can increase the credibility of the brand that collaborates with them.
Additionally, working with a micro-influencer is more accessible than working with a public figure with a larger following, which allows for a solid return on investment.
via GIPHY
Presence in the metaverse
It is estimated that one third of Generation Z, who spend a lot of time in the metaverse, want brands to have a presence and virtual stores there. In addition, by 2024, 110 million people are expected to use augmented reality at least once a month.
Metaverse marketers are focusing on immersive experiences, product placement and NFT sales, but tech experts see huge potential in direct sales to avatars.
Leading companies are already implementing marketing strategies in this virtual environment, such as the successful case of Gucci on Roblox , where the brand sold millions of items.
Ads in the metaverse , promoting both real-world and virtual-oriented products, are predicted to become a market worth $586 billion.
As you may have noticed, marketing in 2024 is shaping up to be an exciting and dynamic field, where adaptability to emerging trends will be key to business success.
These developments reflect the ongoing evolution of marketing in response to technological changes and consumer preferences, as well as the importance of constant learning to avoid falling behind.
In a world that is constantly changing, standing out is an art. But this is only possible if we keep track of the best marketing strategies.
For this discipline, which evolves at the same pace as technology, what was useful last year may not be so in 2024. Therefore, it is essential for every professional in this field to keep up to date with the latest trends that are revolutionizing the market in the digital age.
So if you want to start the year off on the right foot, keep reading. Below, we'll present the main marketing innovations that you shouldn't lose sight of so that your business is more successful than ever.
Consolidation of artificial intelligence
Taking into account the rise of artificial intelligence in recent years, it is expected that 2024 will be its consolidation.
With benefits like personalizing content and analyzing consumer behavior, AI will continue to revolutionize the way digital marketing campaigns are executed.
According to a report by MarketsandMarkets , the list of bahrain consumer email global AI market in marketing will grow from $6.5 billion in 2018 to $40.3 billion in 2025.
Hyperpersonalization of content
With the help of AI-powered analytics, hyper-personalization is here to stay and improve the customer experience. How? By offering content recommendations, product suggestions, and offers that increasingly fit your profile.
Consumers have become accustomed to personalized experiences , so it is no longer enough to just do basic segmentation. Today, brands must engage users on a deeper level to increase loyalty and, at the same time, conversions.
A clear success story in terms of the use of this trend is Netflix , which, thanks to the combination of AI and big data, has created an algorithm so accurate that at least 80% of its viewing options come from the suggestions it provides to the user.
TikTok for Business
Used by just 4% of US marketers, this social network is poised to take off and change the game this year.
Although TikTok was initially considered to be aimed at Gen Z, its audience has diversified. It has also integrated new features , and with the arrival of TikTok for Business , it will be easier to advertise on this massive reach platform.
Relevance of micro-influencers
For brands looking to reach a specific audience, micro-influencers can be valuable allies.
Unlike macro-influencers, who typically target the masses, micro-influencers focus on a specific niche and while their audience is smaller, it is also more engaged.
These people accumulate between 1,000 and 10,000 followers and generate more authentic and user-friendly content. This positions them as a reliable source of information that can increase the credibility of the brand that collaborates with them.
Additionally, working with a micro-influencer is more accessible than working with a public figure with a larger following, which allows for a solid return on investment.
via GIPHY
Presence in the metaverse
It is estimated that one third of Generation Z, who spend a lot of time in the metaverse, want brands to have a presence and virtual stores there. In addition, by 2024, 110 million people are expected to use augmented reality at least once a month.
Metaverse marketers are focusing on immersive experiences, product placement and NFT sales, but tech experts see huge potential in direct sales to avatars.
Leading companies are already implementing marketing strategies in this virtual environment, such as the successful case of Gucci on Roblox , where the brand sold millions of items.
Ads in the metaverse , promoting both real-world and virtual-oriented products, are predicted to become a market worth $586 billion.
As you may have noticed, marketing in 2024 is shaping up to be an exciting and dynamic field, where adaptability to emerging trends will be key to business success.
These developments reflect the ongoing evolution of marketing in response to technological changes and consumer preferences, as well as the importance of constant learning to avoid falling behind.