The 10 Marketing Trends You Absolutely Need to Know
Posted: Mon Jan 20, 2025 5:19 am
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In recent years, the way of marketing has evolved very rapidly. What are the latest trends? Here's a little preview: the consumer is becoming increasingly important.
In the digital age, the customer experience has changed radically : users - and potential customers - are increasingly connected, increasingly informed, increasingly demanding. This has important consequences in the evolution of behaviors and tastes: purchasing decisions are made differently, also because there are new parameters on the basis of which the value of a product or service is defined.
If purchasing methods change, sales methods also change and the way of namibia consumer mobile number list marketing evolves . Companies must get used to taking a new perspective, creating a digital marketing team, integrating appropriate technologies into sales processes and always staying up to date on all the news and changes that affect the consumer.
trends
(Source: Brian Solis via Forbes)
It’s hard to keep up with the pace of change. Here are the latest marketing trends, both current and future, that affect the online sector, taken from an article by Jayson DeMers for Forbes.
1. Vertical videos
Mobile devices are becoming increasingly important in consumer habits. The phenomenon is so ingrained that we are already witnessing a further evolution of some mobile-centric platforms, such as SnapChat , which has recently adapted to vertical videos.
Today, more and more videos are made with smartphones, which by default shoot in portrait , a format now accepted by selfies. Vertical videos are the direct consequence of this trend: since mobile is increasingly used, the contents must adapt to it. Marketing cannot remain excluded from this change, indeed: it must learn to ride it.
In recent years, the way of marketing has evolved very rapidly. What are the latest trends? Here's a little preview: the consumer is becoming increasingly important.
In the digital age, the customer experience has changed radically : users - and potential customers - are increasingly connected, increasingly informed, increasingly demanding. This has important consequences in the evolution of behaviors and tastes: purchasing decisions are made differently, also because there are new parameters on the basis of which the value of a product or service is defined.
If purchasing methods change, sales methods also change and the way of namibia consumer mobile number list marketing evolves . Companies must get used to taking a new perspective, creating a digital marketing team, integrating appropriate technologies into sales processes and always staying up to date on all the news and changes that affect the consumer.
trends
(Source: Brian Solis via Forbes)
It’s hard to keep up with the pace of change. Here are the latest marketing trends, both current and future, that affect the online sector, taken from an article by Jayson DeMers for Forbes.
1. Vertical videos
Mobile devices are becoming increasingly important in consumer habits. The phenomenon is so ingrained that we are already witnessing a further evolution of some mobile-centric platforms, such as SnapChat , which has recently adapted to vertical videos.
Today, more and more videos are made with smartphones, which by default shoot in portrait , a format now accepted by selfies. Vertical videos are the direct consequence of this trend: since mobile is increasingly used, the contents must adapt to it. Marketing cannot remain excluded from this change, indeed: it must learn to ride it.