Migrating to HubSpot CMS: 5 Tips for a Smooth Transition
Posted: Wed Dec 04, 2024 9:04 am
We’ve previously covered topics like “ why choose HubSpot CMS ” or “ how to build a website on HubSpot CMS .” But what if you already have a website and want to migrate it to HubSpot CMS? The migration itself can be a significant undertaking, but with the right planning and execution, you can ensure a smooth transition.
In this post, we’ll share some key tips based on our experience migrating to HubSpot CMS that can help you in the process.
Evaluate your current website
The first thing I suggest you do is review your current website, understand its structure, content, and functionality. Are all the pages needed? Is all the content up to date? Is there anything that could be improved? Identify any key features or integrations that need to be migrated to the new HubSpot CMS.
Create a comprehensive inventory of your existing content, including sweden business email list pages, blog posts, images, and media files. Plan how this content will be structured in HubSpot CMS and migrated. Consider creating a content migration spreadsheet to track each piece of content.
After conducting the audit, you will have a clear picture of what needs to be migrated to the new CMS and what can be left, what structural changes are required, what needs to be redesigned , and what will need to be built from scratch.
Migration planning
Once you know what needs to be migrated, create a detailed migration plan that outlines the steps, timeline, and resources required for the transition. In most cases, migrating 10-15 websites can take anywhere from 2 weeks to a month (depending on the complexity and uniqueness of the pages).
Getting to know HubSpot CMS
This next tip is obvious, but many companies, for various reasons, simply skip it. Spend some time learning about the features, capabilities, and best practices of HubSpot CMS. Understand how its templates, modules, and content organization work to get the most out of the platform. HubSpot has a pretty good academy that can explain and demonstrate many of the basic and more advanced features.
You can also provide training and resources to your team members who will be using HubSpot CMS. Make sure they understand how to create and manage content, use templates, and leverage the platform’s marketing and analytics capabilities. One of the benefits of HubSpot CMS is that marketers can do most of their work without having to hire developers. So make sure they know how to take advantage of this capability.
In this article, I'll show you 11 HubSpot CMS features that marketers will find useful, including HubSpot CMS features for lead generation .
SEO
During the migration process, it is also important to pay attention to SEO. Search engine positioning is quite important for many websites, but there is a huge possibility of losing position if something goes wrong during the migration process. To avoid this:
Try to maintain the structure of the page so that links remain the same and do not confuse the user.
In case your structure has changed and some URLs no longer work, make sure you have set up appropriate redirects from the old URLs to similar content on your current site.
Store important metadata.
Optimize new content for search engines. You can also check old content for search engines (HubSpot CMS has pretty good SEO tools).
This will help maintain search rankings and traffic.
Test and iterate
It goes without saying, but before you launch your new site, you should test it thoroughly to make sure everything is working as expected. HubSpot CMS makes it easy to change page URLs, so you can build a mirror image of your site on a HubSpot test domain.
Test the functionality, responsiveness, and performance of your site on a variety of devices and browsers. Make any necessary adjustments or corrections based on user feedback and test results, then go live.
After the migration, be sure to monitor your site’s performance, user feedback, and analytics. Make any necessary adjustments and improvements to optimize the user experience and achieve your marketing goals. When you’re using the HubSpot CMS framework (with modules, templates, and A/B testing features ), customizing your site isn’t as complicated as it might seem. You can read more about what you can do with HubSpot CMS in our knowledge base .
HubSpot Support contact banner
Migrating a website to a new CMS is a complex process, so it’s important to have a backup of your existing site and a detailed plan. Consider getting expert help or consulting the HubSpot support team for specific guidance tailored to your needs. Discover our HubSpot migration offerings here . If you have any questions, let us know and we’ll be happy to help!
In this post, we’ll share some key tips based on our experience migrating to HubSpot CMS that can help you in the process.
Evaluate your current website
The first thing I suggest you do is review your current website, understand its structure, content, and functionality. Are all the pages needed? Is all the content up to date? Is there anything that could be improved? Identify any key features or integrations that need to be migrated to the new HubSpot CMS.
Create a comprehensive inventory of your existing content, including sweden business email list pages, blog posts, images, and media files. Plan how this content will be structured in HubSpot CMS and migrated. Consider creating a content migration spreadsheet to track each piece of content.
After conducting the audit, you will have a clear picture of what needs to be migrated to the new CMS and what can be left, what structural changes are required, what needs to be redesigned , and what will need to be built from scratch.
Migration planning
Once you know what needs to be migrated, create a detailed migration plan that outlines the steps, timeline, and resources required for the transition. In most cases, migrating 10-15 websites can take anywhere from 2 weeks to a month (depending on the complexity and uniqueness of the pages).
Getting to know HubSpot CMS
This next tip is obvious, but many companies, for various reasons, simply skip it. Spend some time learning about the features, capabilities, and best practices of HubSpot CMS. Understand how its templates, modules, and content organization work to get the most out of the platform. HubSpot has a pretty good academy that can explain and demonstrate many of the basic and more advanced features.
You can also provide training and resources to your team members who will be using HubSpot CMS. Make sure they understand how to create and manage content, use templates, and leverage the platform’s marketing and analytics capabilities. One of the benefits of HubSpot CMS is that marketers can do most of their work without having to hire developers. So make sure they know how to take advantage of this capability.
In this article, I'll show you 11 HubSpot CMS features that marketers will find useful, including HubSpot CMS features for lead generation .
SEO
During the migration process, it is also important to pay attention to SEO. Search engine positioning is quite important for many websites, but there is a huge possibility of losing position if something goes wrong during the migration process. To avoid this:
Try to maintain the structure of the page so that links remain the same and do not confuse the user.
In case your structure has changed and some URLs no longer work, make sure you have set up appropriate redirects from the old URLs to similar content on your current site.
Store important metadata.
Optimize new content for search engines. You can also check old content for search engines (HubSpot CMS has pretty good SEO tools).
This will help maintain search rankings and traffic.
Test and iterate
It goes without saying, but before you launch your new site, you should test it thoroughly to make sure everything is working as expected. HubSpot CMS makes it easy to change page URLs, so you can build a mirror image of your site on a HubSpot test domain.
Test the functionality, responsiveness, and performance of your site on a variety of devices and browsers. Make any necessary adjustments or corrections based on user feedback and test results, then go live.
After the migration, be sure to monitor your site’s performance, user feedback, and analytics. Make any necessary adjustments and improvements to optimize the user experience and achieve your marketing goals. When you’re using the HubSpot CMS framework (with modules, templates, and A/B testing features ), customizing your site isn’t as complicated as it might seem. You can read more about what you can do with HubSpot CMS in our knowledge base .
HubSpot Support contact banner
Migrating a website to a new CMS is a complex process, so it’s important to have a backup of your existing site and a detailed plan. Consider getting expert help or consulting the HubSpot support team for specific guidance tailored to your needs. Discover our HubSpot migration offerings here . If you have any questions, let us know and we’ll be happy to help!