B2B lead magnets offer valuable advantages in this regard because:
Posted: Wed Dec 04, 2024 9:02 am
They generate quality filters more intensely: within the competitive B2B field, these lead magnets offer the advantage of being, in themselves, funnels to attract quality users.
They act as filters: one of the difficulties of B2B inbound marketing is obtaining contacts that represent real business opportunities.This filter works on two levels. On the one hand, the nature of the content offered attracts specialized profiles. On the other hand, leads that do not fit the campaign criteria can be discarded.
They reduce the bounce rate. When a user finds what they are poland whatsapp mobile phone number list looking for on your site and this content comes in the form of finished products, they stay on your website longer.Additionally, you may become a repeat visitor and interact with subsequent messages and communications.
They reduce the cost of acquisition per customer. Due to their effectiveness and low cost, B2B lead magnets reduce the CAC, since they are resources that the customer recognizes and generate loyalty.
Examples of B2B Lead Magnets
As we have mentioned, qualified B2B lead magnets can take various formats, but they must always be quality, lightweight and easy to use.
Among the options for planting on your website we have:
Ebooks. This is the universal B2B lead magnet due to the advantages it offers . It can be used at any stage of a sales cycle and is timeless, as it can be downloaded whenever the visitor wants.In addition, it is easy to consult and offers the possibility of covering all kinds of topics in depth; not to mention that it is one of the most economical formats to produce. An example in this regard is our ebook on The Secrets to Creating Shopping Guides that Convert . You can download it here .
Demos. These are ideal gifts for software development companies or technological solutions companies. They involve offering a trial version, with limited functions or a limited duration, so that the program can be known.Since customer data is recorded to confirm the download, it is easier to process the purchase or subscription. It is the format most valued by users, especially as marketing for software companies .
An example is the demo of our partner Bayonet : an anti-fraud software. You can request the demo here .
Webinars . This is the most attractive alternative for valuable content. It is especially useful for companies that offer training or education.It involves offering, online , a short course or talk on a topic. Its most effective version is the one that is taught in real time and through registration. It can also be offered asynchronously.
An example of this is the webinar we held in 2019 on “What results does Content Marketing bring?” Its details can be seen here:
Podcasts. This is the contemporary version of radio programs. It offers, above the webinar, that it can be played whenever the user wants and can be attended while doing other activities.Its use opens up the possibility of producing a frequent broadcast that users can access through a subscription.
An example is Juan Boluda 's Online Marketing podcast .
Reports and surveys. These are among the most traditional ways of offering valuable information. Companies, eager for information, find it in abundance in this type of format.An example of this is the 7th Content Marketing Study for LATAM and Spain. You can download it here .
Each of these materials makes a difference in terms of B2B competition and should be carried out under the advice and expertise of professional actors. Ideally, by a content marketing agency .
If you are looking to understand and implement inbound marketing strategies that include B2B lead magnets with excellent results for your brand and your turnover , turn to Genwords : your best alternative to achieve this.
They act as filters: one of the difficulties of B2B inbound marketing is obtaining contacts that represent real business opportunities.This filter works on two levels. On the one hand, the nature of the content offered attracts specialized profiles. On the other hand, leads that do not fit the campaign criteria can be discarded.
They reduce the bounce rate. When a user finds what they are poland whatsapp mobile phone number list looking for on your site and this content comes in the form of finished products, they stay on your website longer.Additionally, you may become a repeat visitor and interact with subsequent messages and communications.
They reduce the cost of acquisition per customer. Due to their effectiveness and low cost, B2B lead magnets reduce the CAC, since they are resources that the customer recognizes and generate loyalty.
Examples of B2B Lead Magnets
As we have mentioned, qualified B2B lead magnets can take various formats, but they must always be quality, lightweight and easy to use.
Among the options for planting on your website we have:
Ebooks. This is the universal B2B lead magnet due to the advantages it offers . It can be used at any stage of a sales cycle and is timeless, as it can be downloaded whenever the visitor wants.In addition, it is easy to consult and offers the possibility of covering all kinds of topics in depth; not to mention that it is one of the most economical formats to produce. An example in this regard is our ebook on The Secrets to Creating Shopping Guides that Convert . You can download it here .
Demos. These are ideal gifts for software development companies or technological solutions companies. They involve offering a trial version, with limited functions or a limited duration, so that the program can be known.Since customer data is recorded to confirm the download, it is easier to process the purchase or subscription. It is the format most valued by users, especially as marketing for software companies .
An example is the demo of our partner Bayonet : an anti-fraud software. You can request the demo here .
Webinars . This is the most attractive alternative for valuable content. It is especially useful for companies that offer training or education.It involves offering, online , a short course or talk on a topic. Its most effective version is the one that is taught in real time and through registration. It can also be offered asynchronously.
An example of this is the webinar we held in 2019 on “What results does Content Marketing bring?” Its details can be seen here:
Podcasts. This is the contemporary version of radio programs. It offers, above the webinar, that it can be played whenever the user wants and can be attended while doing other activities.Its use opens up the possibility of producing a frequent broadcast that users can access through a subscription.
An example is Juan Boluda 's Online Marketing podcast .
Reports and surveys. These are among the most traditional ways of offering valuable information. Companies, eager for information, find it in abundance in this type of format.An example of this is the 7th Content Marketing Study for LATAM and Spain. You can download it here .
Each of these materials makes a difference in terms of B2B competition and should be carried out under the advice and expertise of professional actors. Ideally, by a content marketing agency .
If you are looking to understand and implement inbound marketing strategies that include B2B lead magnets with excellent results for your brand and your turnover , turn to Genwords : your best alternative to achieve this.