The first thing to think about is how people could interact with your brand today
Posted: Mon Jan 20, 2025 3:34 am
For customers, it starts with discovering your business in the awareness stage. It’s becoming more and more common for people to discover companies and solutions online. Here, there are a number of potential touchpoints that could occur. A few common examples include:
Organic search: If you’re well-positioned usa mobile phone numbers database from an SEO perspective, a prospect might search for a topic and click one of your blog posts that ranks in their results.
Paid advertising: If you’re running a paid advertising campaign on Google to promote a PCO, they might click on your ad and visit the landing page.
Social media: Someone might have been using social media and happened upon one of your offers, leading them to your website.
These are just three common examples, but this first touchpoint could really happen in several ways. Your customer engagement platform can give you access to your blog, landing pages, SEO, paid advertising, and social media tools all in one place. That way, no matter how customers interact with your content, you can always account for it.
You can also utilize A/B testing and smart content to optimize your conversions. All of these features can help prospects take the next step, so having them live in one place on your customer engagement platform is a game-changer. Once you convert a prospect and receive their information, you can begin to nurture them.
Eventually, when they reach a certain amount of interest and engagement, they’ll be ready to hand off to sales.
Organic search: If you’re well-positioned usa mobile phone numbers database from an SEO perspective, a prospect might search for a topic and click one of your blog posts that ranks in their results.
Paid advertising: If you’re running a paid advertising campaign on Google to promote a PCO, they might click on your ad and visit the landing page.
Social media: Someone might have been using social media and happened upon one of your offers, leading them to your website.
These are just three common examples, but this first touchpoint could really happen in several ways. Your customer engagement platform can give you access to your blog, landing pages, SEO, paid advertising, and social media tools all in one place. That way, no matter how customers interact with your content, you can always account for it.
You can also utilize A/B testing and smart content to optimize your conversions. All of these features can help prospects take the next step, so having them live in one place on your customer engagement platform is a game-changer. Once you convert a prospect and receive their information, you can begin to nurture them.
Eventually, when they reach a certain amount of interest and engagement, they’ll be ready to hand off to sales.