What Should Your New CRM Be Like? HubSpot Sales Hub vs. Pipedrive
Posted: Wed Dec 04, 2024 8:52 am
CRM, or Customer Relationship Management, is a system that can significantly increase the effectiveness of your sales activities through more effective management of data and interactions with customers. Once you decide that the time has come to implement it in your company, it is time to decide which CRM to choose. In order to best match it to your needs, it is worth knowing the available options. In this post, I will compare the two most popular CRM systems in Poland, Pipedrive and HubSpot.
Every comparison is subjective, for the obvious reason that people have different tastes and preferences, which causes such eternal disputes as the one between Android and IOS or Kielecki mayonnaise and Winiary… We should start with the fact that we will be comparing one Hub from HubSpot, i.e. Sales Hub with the entire Pipedrive.
This is an important note because HubSpot also consists of other slovenia business email list parts, such as Content Hub – a tool for creating and managing content or building websites ( in our article you will find its comparison with another popular CMS, i.e. WordPress) – Service Hub , a tool for creating a comprehensive customer service portal, Operation Hub , a tool for managing data quality, and Marketing Hub , a comprehensive tool for Marketing Automation , i.e. holistic marketing management in the company.
Pipedrive, on the other hand, is a strictly sales system. It's true that Pipedrive offers the option of using something like email software, but it's more of an email marketing tool that reflects some of the Marketing Hub Starter functionality, so this comparison wouldn't make sense.
This is important because using HubSpot, we can give each employee a 360-degree view of the customer's history, which gives a better understanding of activities between different teams (thanks to the ability to add free users with limited permissions). We can use one system without the need for countless integrations, which also streamlines work and allows for better organization of data in the company.
Pipedrive only has paid users, so if, for example, we wanted our employee responsible for issuing invoices to see what exactly the salesperson agreed on with the client, they wouldn't have that option.
Let us now compare the most important aspects of both systems.
Select_CRM_e-book
User experience
So let's start with ease of use, i.e. user experience and market opinions .
In this case, both systems do very well, taking into account reviews on sites such as G2, GetApp, Capterra, and Forbes Advisor. However, if we go deeper into the HubSpot vs. Pipedrive comparison, e.g. on G2, the first thing that catches the eye is the fact that HubSpot has over 10,000 reviews, while Pipedrive has around 1,700 (November 2023). This shows that HubSpot is more widely used and validated by the market as a top-shelf CRM solution.
It’s also worth noting that HubSpot has a 4.4-star rating, while Pipedrive has 4.2 stars, and the 4.4 stars come from over 10k reviews compared to Pipedrive’s 1.7k reviews. Maintaining a high rating with that many reviews is much more difficult.
Integrations
Currently, no system works by itself, all companies need integration with other solutions used. In the case of HubSpot, there are 1,486 (15.11) ready integrations in the marketplace, and a publicly available API. In Pipedrive, there are definitely fewer ready integrations, about 400, and an API is also available.
Contact management
Managing contacts (companies , people) and potential customers (leads) is one of the most important and basic functions of a CRM system.
HubSpot does not differentiate between potential customers (leads), contacts or companies and they are all treated as contacts in the HubSpot platform. However, thanks to the "lifecycle stage" tab, we can assign a contact the status of a lead, so that we can see it later in the "prospecting" section and thus perform effective prospecting activities.
HubSpot lets you create up to 1,000 custom properties for each object across all paid plans, giving you a huge amount of scope to personalize and customize the system to your company's needs.
Professional and Enterprise plans offer automated lead rotation, standard lead scoring, data quality automation, duplicate management, and scheduled workflow triggers. Enterprise also offers lead scoring forecasting.
With Pipedrive, all plans allow you to build an unlimited contact database. Pipedrive offers lead and quote management, sales process customization, and 30 to unlimited custom fields, depending on the plan you purchase.
Pipedrive Contacts Timeline visually presents a history of your communications with your contacts. Pipedrive automatically merges duplicate data, and intelligent contact data lets you auto-populate contact and lead information from public sources like LinkedIn and the web.
Generally, both systems perform very well in this case, but this is standard for solutions in this class.
Every comparison is subjective, for the obvious reason that people have different tastes and preferences, which causes such eternal disputes as the one between Android and IOS or Kielecki mayonnaise and Winiary… We should start with the fact that we will be comparing one Hub from HubSpot, i.e. Sales Hub with the entire Pipedrive.
This is an important note because HubSpot also consists of other slovenia business email list parts, such as Content Hub – a tool for creating and managing content or building websites ( in our article you will find its comparison with another popular CMS, i.e. WordPress) – Service Hub , a tool for creating a comprehensive customer service portal, Operation Hub , a tool for managing data quality, and Marketing Hub , a comprehensive tool for Marketing Automation , i.e. holistic marketing management in the company.
Pipedrive, on the other hand, is a strictly sales system. It's true that Pipedrive offers the option of using something like email software, but it's more of an email marketing tool that reflects some of the Marketing Hub Starter functionality, so this comparison wouldn't make sense.
This is important because using HubSpot, we can give each employee a 360-degree view of the customer's history, which gives a better understanding of activities between different teams (thanks to the ability to add free users with limited permissions). We can use one system without the need for countless integrations, which also streamlines work and allows for better organization of data in the company.
Pipedrive only has paid users, so if, for example, we wanted our employee responsible for issuing invoices to see what exactly the salesperson agreed on with the client, they wouldn't have that option.
Let us now compare the most important aspects of both systems.
Select_CRM_e-book
User experience
So let's start with ease of use, i.e. user experience and market opinions .
In this case, both systems do very well, taking into account reviews on sites such as G2, GetApp, Capterra, and Forbes Advisor. However, if we go deeper into the HubSpot vs. Pipedrive comparison, e.g. on G2, the first thing that catches the eye is the fact that HubSpot has over 10,000 reviews, while Pipedrive has around 1,700 (November 2023). This shows that HubSpot is more widely used and validated by the market as a top-shelf CRM solution.
It’s also worth noting that HubSpot has a 4.4-star rating, while Pipedrive has 4.2 stars, and the 4.4 stars come from over 10k reviews compared to Pipedrive’s 1.7k reviews. Maintaining a high rating with that many reviews is much more difficult.
Integrations
Currently, no system works by itself, all companies need integration with other solutions used. In the case of HubSpot, there are 1,486 (15.11) ready integrations in the marketplace, and a publicly available API. In Pipedrive, there are definitely fewer ready integrations, about 400, and an API is also available.
Contact management
Managing contacts (companies , people) and potential customers (leads) is one of the most important and basic functions of a CRM system.
HubSpot does not differentiate between potential customers (leads), contacts or companies and they are all treated as contacts in the HubSpot platform. However, thanks to the "lifecycle stage" tab, we can assign a contact the status of a lead, so that we can see it later in the "prospecting" section and thus perform effective prospecting activities.
HubSpot lets you create up to 1,000 custom properties for each object across all paid plans, giving you a huge amount of scope to personalize and customize the system to your company's needs.
Professional and Enterprise plans offer automated lead rotation, standard lead scoring, data quality automation, duplicate management, and scheduled workflow triggers. Enterprise also offers lead scoring forecasting.
With Pipedrive, all plans allow you to build an unlimited contact database. Pipedrive offers lead and quote management, sales process customization, and 30 to unlimited custom fields, depending on the plan you purchase.
Pipedrive Contacts Timeline visually presents a history of your communications with your contacts. Pipedrive automatically merges duplicate data, and intelligent contact data lets you auto-populate contact and lead information from public sources like LinkedIn and the web.
Generally, both systems perform very well in this case, but this is standard for solutions in this class.