likely hundreds, if not millions of websites very similar to yours. How do search engines choose which ones to show on the first page? This makes e-commerce SEO very valuable to merchants in a world where paid advertising is becoming increasingly expensive. Research shows a strong correlation between organic traffic and the number of backlinks to a site . And link building is a tactic that's here to stay: The vast majority of SEO practitioners believe that Google will continue to use backlinks as a ranking signal for the next five years. So it's important to know how to get links for your site.
Contents hide
1 Be a resource for journalists
2 Use HARO or hire a HARO agency
3 Publish original research or data
4 Create statistical overview pages
5 Publish free tools
6 Find unlinked mentions and ask for a backlink
7 Recovering broken links
8 Find out who links to your competitors
9 Use your business network
10 Analyze existing referral traffic
11 Including a pitch on a resource page
12 Conduct reviews of your products
13 Join communities
14 Become a podcast guest
15 Don't forget about internal links
16 Grow Your Backlink Profile Today
17 Backlink FAQ
17.1 Related publications:
To be a resource for journalists
Journalists are always looking for sources for their stories. Find journalists who write about topics that overlap with your site. If they write an article that is relevant to your topic, there is a good chance you will be covered, and you will get a backlink in the process. For example, e-commerce beauty business owners would want to connect with journalists who write for publications that their audience reads, such as Grazia or Cosmopolitan . Find the About page of each publication and find a journalist who is most likely to benefit from your expertise.
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Once you have a list, get on the journalists’ radar. Reach out to them on social media and offer to share your expertise. Keep it short and sweet — they likely receive hundreds of direct messages every day. Mention what you do, your unique value proposition, and how your contribution will help their readers. The best part? If you’re an e-commerce site, logos from established publications play a big role in building trust/social proof. A “featured in” logo gives first-time visitors to your site confidence that your products are trustworthy, which can increase sales page conversions by 34%. While backlinks from The New York Times may seem out of reach right now, start with smaller local publications and work your way up to larger news sites.
Use HARO or hire a HARO agency
Services like Help a Reporter Out ( HARO ) make it easy for site owners to connect with journalists who write for high-authority sites. Sign up as a source and receive emails when journalists search for stories that match your expertise. HARO is the most popular platform of its kind. As a result, journalists can be overwhelmed with responses, making it difficult for your own writing to stand out. Diversify your link building strategy with similar, less crowded platforms like:
Help a B2B writer
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