What is Hubspot CRM
Posted: Sun Jan 19, 2025 6:14 am
Without a doubt one of the best known in our country, Hubspot is a software that helps you consolidate the relationship with your clients , focusing on sales, marketing and customer service. The most important thing about this tool is that the Hubspot CRM, on which it is based, is a completely free CRM, which makes many companies decide on this system.
Furthermore, the fact that Hubspot CRM is free does not make it any less attractive or comprehensive. On the contrary, it is a tool that takes usability into account , that your salespeople can easily implement and that offers a wide range of possibilities.
What you can find in the Hubspot CRM
Hubspot CRM focuses on offering companies products focused on marketing and sales, being specialists in these two sectors and contributing to the total alignment between both teams:
On the one hand, thanks to its so-called Marketing Hub (which also has a free philippines email list extension) you can increase your traffic, convert and create simple inbound marketing and customer acquisition campaigns .
The Sales Hub part is one of the most beneficial parts of the Hubspot CRM, as it helps you automate tasks that normally take a lot of time.
For businesses that want to go one step further, Hubspot offers Service Hub , a customer service software that lets you manage, connect with, and truly help your customers.
In addition to its CRM, Hubspot has the Marketing Hub, the Sales Hub and the Service Hub, which will help you streamline all phases of the purchasing cycle and customer loyalty.
The benefits of acquiring Hubspot CRM
Still not sure if a CRM is for you? Take a look at the advantages you can gain with Hubspot's CRM and the benefits your company will have:
1. Easy access to sales opportunity information for the sales team
If your sales team works with a customer management system that integrates with your marketing software , such as Hubspot CRM, your salespeople and marketing team can access information about sales opportunities from one place.
In addition, the chances of success of your marketing campaigns will multiply:
Your teams will have better insights into sales opportunities with Hubspot CRM, because the data collected by marketing will be complemented by the data obtained by your sales team.
As other people on your sales team talk to leads and gain more data, they can add the information to the contact record in your CRM system.
This way, any rep who speaks with the lead can get a general idea of who they are and what personal interactions they had with other people on the team, as well as with your website (most viewed pages, forms submitted, etc.).
2. Better sales and marketing alignment
Sales and marketing departments need to hit certain goals each month, and when both teams work on a CRM system that's integrated with your marketing software, it's easier for everyone to assess each team's progress toward their goals.
Likewise, software of this type will allow them to identify and solve problems much more quickly, as well as detect new business opportunities.
With Hubspot's tool, you can set up real-time reports that communicate to the entire sales team how far the marketing team is from reaching its monthly sales opportunity target. In turn, the marketing team will be able to see if the sales team is communicating with the sales opportunities that enter the pipeline.
To learn more: Marketing and sales: Keys to coordinating joint strategies and generating more opportunities
3. Help the sales team prioritize the pipeline
A CRM system not only offers complete visibility into the sales pipeline, but also helps reps prioritize who to call first so they don’t miss out on important opportunities.
When sales and marketing teams set up Hubspot CRM software, they can identify important fields and implement a lead scoring system. Or, if a lead scoring system isn’t already in place, an analytics system .
This will enable salespeople to prioritize the best opportunities , rather than conducting a disorganized search through a pipeline full of sales opportunities that are at different stages of the buying cycle.
4. Closed-loop reporting enables marketing to improve its campaigns
When you integrate your marketing software with your CRM, your marketing team can easily analyze the effectiveness of campaigns with closed-loop reporting because your software and CRM are constantly communicating.
When a salesperson converts a lead into a customer, they can flag it in the Hubspot CRM, and it will automatically appear in your marketing dashboard. This way, the marketing team can investigate which campaigns and channels helped bring in and convert this lead.
Furthermore, the fact that Hubspot CRM is free does not make it any less attractive or comprehensive. On the contrary, it is a tool that takes usability into account , that your salespeople can easily implement and that offers a wide range of possibilities.
What you can find in the Hubspot CRM
Hubspot CRM focuses on offering companies products focused on marketing and sales, being specialists in these two sectors and contributing to the total alignment between both teams:
On the one hand, thanks to its so-called Marketing Hub (which also has a free philippines email list extension) you can increase your traffic, convert and create simple inbound marketing and customer acquisition campaigns .
The Sales Hub part is one of the most beneficial parts of the Hubspot CRM, as it helps you automate tasks that normally take a lot of time.
For businesses that want to go one step further, Hubspot offers Service Hub , a customer service software that lets you manage, connect with, and truly help your customers.
In addition to its CRM, Hubspot has the Marketing Hub, the Sales Hub and the Service Hub, which will help you streamline all phases of the purchasing cycle and customer loyalty.
The benefits of acquiring Hubspot CRM
Still not sure if a CRM is for you? Take a look at the advantages you can gain with Hubspot's CRM and the benefits your company will have:
1. Easy access to sales opportunity information for the sales team
If your sales team works with a customer management system that integrates with your marketing software , such as Hubspot CRM, your salespeople and marketing team can access information about sales opportunities from one place.
In addition, the chances of success of your marketing campaigns will multiply:
Your teams will have better insights into sales opportunities with Hubspot CRM, because the data collected by marketing will be complemented by the data obtained by your sales team.
As other people on your sales team talk to leads and gain more data, they can add the information to the contact record in your CRM system.
This way, any rep who speaks with the lead can get a general idea of who they are and what personal interactions they had with other people on the team, as well as with your website (most viewed pages, forms submitted, etc.).
2. Better sales and marketing alignment
Sales and marketing departments need to hit certain goals each month, and when both teams work on a CRM system that's integrated with your marketing software, it's easier for everyone to assess each team's progress toward their goals.
Likewise, software of this type will allow them to identify and solve problems much more quickly, as well as detect new business opportunities.
With Hubspot's tool, you can set up real-time reports that communicate to the entire sales team how far the marketing team is from reaching its monthly sales opportunity target. In turn, the marketing team will be able to see if the sales team is communicating with the sales opportunities that enter the pipeline.
To learn more: Marketing and sales: Keys to coordinating joint strategies and generating more opportunities
3. Help the sales team prioritize the pipeline
A CRM system not only offers complete visibility into the sales pipeline, but also helps reps prioritize who to call first so they don’t miss out on important opportunities.
When sales and marketing teams set up Hubspot CRM software, they can identify important fields and implement a lead scoring system. Or, if a lead scoring system isn’t already in place, an analytics system .
This will enable salespeople to prioritize the best opportunities , rather than conducting a disorganized search through a pipeline full of sales opportunities that are at different stages of the buying cycle.
4. Closed-loop reporting enables marketing to improve its campaigns
When you integrate your marketing software with your CRM, your marketing team can easily analyze the effectiveness of campaigns with closed-loop reporting because your software and CRM are constantly communicating.
When a salesperson converts a lead into a customer, they can flag it in the Hubspot CRM, and it will automatically appear in your marketing dashboard. This way, the marketing team can investigate which campaigns and channels helped bring in and convert this lead.