How to succeed with your Black Friday and Cyber Monday campaigns
Posted: Sun Jan 19, 2025 6:01 am
Segmentation also plays a key role. Classifying your leads according to their interests, age, sex, whether they are closer to a sale or not, etc., will help you establish certain actions that will allow you to get closer to the lead and guide them correctly through the sales funnel so that they become a customer.
For this reason, it is important to identify your Buyer Persona , to know what type of clients you are interested in and to be able to discard those who do not contribute anything to you or do not move around your sector. From here, it is important to determine or find which contacts are active and which are inactive , in addition to determining their characteristics and at what point in the purchasing process they were. To do this, you must take into account the following aspects:
- According to period of inactivity:
- 3 months inactive
- Between three months and 1 year inactive
- More than a year inactive
- According to interests
- At what point in the purchasing process are you?
Once the database cleaning and segmentation have been carried out, in israel telegram mobile phone number list order to reactivate cold leads we cannot ignore a lead nurturing strategy . The automation of actions that will depend on the interests and the point in the purchasing process in which the lead is.
Do you want to reactivate your cold leads and don't know how? At Ipanema , as Inbound Marketing specialists, we help you find the best strategies and techniques for reactivating leads through lead management.One more year, Black Friday arrives , which has already become Black Week for many physical and online stores, due to the number of offers and campaigns they carry out during the days leading up to Black Friday to maximize their sales.
For example, in 2018 sales in Spain increased by around 646% compared to “normal” days, so to speak . A day that companies take advantage of to “bust their prices” for various purposes; to get rid of stock, to finish selling that product from past seasons, to do pre-Christmas campaign, etc. But without a doubt, their main objective is to sell.
In this sense, today's post is going to be dedicated to giving you a few tips on how to succeed with your campaigns on Black Friday and also on Cyber Monday, after Black Friday.
For this reason, it is important to identify your Buyer Persona , to know what type of clients you are interested in and to be able to discard those who do not contribute anything to you or do not move around your sector. From here, it is important to determine or find which contacts are active and which are inactive , in addition to determining their characteristics and at what point in the purchasing process they were. To do this, you must take into account the following aspects:
- According to period of inactivity:
- 3 months inactive
- Between three months and 1 year inactive
- More than a year inactive
- According to interests
- At what point in the purchasing process are you?
Once the database cleaning and segmentation have been carried out, in israel telegram mobile phone number list order to reactivate cold leads we cannot ignore a lead nurturing strategy . The automation of actions that will depend on the interests and the point in the purchasing process in which the lead is.
Do you want to reactivate your cold leads and don't know how? At Ipanema , as Inbound Marketing specialists, we help you find the best strategies and techniques for reactivating leads through lead management.One more year, Black Friday arrives , which has already become Black Week for many physical and online stores, due to the number of offers and campaigns they carry out during the days leading up to Black Friday to maximize their sales.
For example, in 2018 sales in Spain increased by around 646% compared to “normal” days, so to speak . A day that companies take advantage of to “bust their prices” for various purposes; to get rid of stock, to finish selling that product from past seasons, to do pre-Christmas campaign, etc. But without a doubt, their main objective is to sell.
In this sense, today's post is going to be dedicated to giving you a few tips on how to succeed with your campaigns on Black Friday and also on Cyber Monday, after Black Friday.