Basic Digital Marketing Actions: What Are They and Where to Start?
Posted: Sun Jan 19, 2025 5:56 am
Before we talk about the basic actions of Digital Marketing , it is worth explaining that this term – Digital Marketing – became popular in the early 2000s and is nothing more than a name for marketing communication strategies and actions on the Internet . In other words, there are several tools used and not a simple communication action for the online environment. Trying to summarize marketing to a single action is a trap, in fact.
One of the most interesting things about Digital Marketing is that, unlike other types of marketing – which are only applied to large businesses – Digital Marketing is popular and accessible . It can be carried out by any type of company, regardless of its size or investment resources.
Although democratic, it is important to dominican republic whatsapp database understand that there are processes involved in each of the activities that digital marketing involves, such as creating, communicating, delivering, exchanging offers, and offering products that have value for consumers and partners. And so, the question arises: “Should I hire an agency or do it myself, with my own team?”
Before answering this very pertinent question, it is necessary to understand the 4 Ps of marketing . Also called the Marketing Mix, they represent the four basic pillars of any marketing strategy: Product, Price, Place and Promotion. Check them out!
The 4 Ps of Marketing: Four Basic Pillars of Any Strategy
The Marketing Mix is one of the most famous concepts. It was created by Professor Jerome McCarthy and popularized by Philip Kotler.
P for Product: A company needs to offer something, right? Product, here, should also encompass services offered by a business, but this is not the main focus of this pillar. The Product serves to help your team understand and define what qualities and characteristics your company is capable of offering;
P for Price: Price is the amount charged for the solution your company offers. This pillar indicates the future of your business, since it is through the circulation of money that it is possible to pay employees, suppliers, make investments and make a profit;
P for Place: In English, Place is Placement , which, loosely translated, can be understood as Position in the Market. This means, specifically, how the customer gets to you, your products and services;
P for Promotion: Different from the idea of sales, this pillar aims to promote your brand and solutions, ensuring that the marketing message reaches the “right ears”.
Digital Marketing: hire an agency or do it yourself?
Of course, everything will depend on how much your company can invest, as well as your time availability. However, there are situations in which only a specialist can help. Tribo's experience, which has been standing out as one of the main specialized Internet agencies in the market, shows that, most of the time, the partnership between the agency and your team is the most assertive way to obtain good profitable results. It's an investment that is worth it!
We offer the MKT360º package – a set of digital marketing solutions to accelerate your company's business with all the proven knowledge in complete Digital Marketing planning. However, it is interesting for your company to have an internal person on the team dedicated to this as well, who can help us, in a beneficial partnership, with content production, posting schedules, information review, and alerts about certain approaches that should be focused on. In short, it is a four-handed effort that yields good results.
One of the most interesting things about Digital Marketing is that, unlike other types of marketing – which are only applied to large businesses – Digital Marketing is popular and accessible . It can be carried out by any type of company, regardless of its size or investment resources.
Although democratic, it is important to dominican republic whatsapp database understand that there are processes involved in each of the activities that digital marketing involves, such as creating, communicating, delivering, exchanging offers, and offering products that have value for consumers and partners. And so, the question arises: “Should I hire an agency or do it myself, with my own team?”
Before answering this very pertinent question, it is necessary to understand the 4 Ps of marketing . Also called the Marketing Mix, they represent the four basic pillars of any marketing strategy: Product, Price, Place and Promotion. Check them out!
The 4 Ps of Marketing: Four Basic Pillars of Any Strategy
The Marketing Mix is one of the most famous concepts. It was created by Professor Jerome McCarthy and popularized by Philip Kotler.
P for Product: A company needs to offer something, right? Product, here, should also encompass services offered by a business, but this is not the main focus of this pillar. The Product serves to help your team understand and define what qualities and characteristics your company is capable of offering;
P for Price: Price is the amount charged for the solution your company offers. This pillar indicates the future of your business, since it is through the circulation of money that it is possible to pay employees, suppliers, make investments and make a profit;
P for Place: In English, Place is Placement , which, loosely translated, can be understood as Position in the Market. This means, specifically, how the customer gets to you, your products and services;
P for Promotion: Different from the idea of sales, this pillar aims to promote your brand and solutions, ensuring that the marketing message reaches the “right ears”.
Digital Marketing: hire an agency or do it yourself?
Of course, everything will depend on how much your company can invest, as well as your time availability. However, there are situations in which only a specialist can help. Tribo's experience, which has been standing out as one of the main specialized Internet agencies in the market, shows that, most of the time, the partnership between the agency and your team is the most assertive way to obtain good profitable results. It's an investment that is worth it!
We offer the MKT360º package – a set of digital marketing solutions to accelerate your company's business with all the proven knowledge in complete Digital Marketing planning. However, it is interesting for your company to have an internal person on the team dedicated to this as well, who can help us, in a beneficial partnership, with content production, posting schedules, information review, and alerts about certain approaches that should be focused on. In short, it is a four-handed effort that yields good results.