How can you monitor your sales performance?
Posted: Sun Jan 19, 2025 5:52 am
Your sales strategy
What's at stake?
A company can only develop and survive if it has customers. The sales plan is therefore crucial. The challenge is to:
find new clients
retain existing customers
distribute the customer portfolio and associated business volume in a healthy manner.
The business plan
The Business Plan (BP) is your business model. It sets out your value proposition, the context in which you operate and the levers for developing your business. For example, the BP will show your break-even point, among other japan whatsapp shopping data indicators. In it you will set the monthly turnover target, the number of clients you must reach, etc.
Marketing study
Your marketing and sales strategy must be supported by this PB. It starts from the contextual elements: market research, competitor study, and then extracts the concrete elements: marketing mix, operational marketing. Your offer must be developed on the basis of a detailed SWOT (Strengths, Weaknesses, Opportunities and Threats ). This means assessing your environment, as well as your strengths and weaknesses, so that you can position yourself pragmatically and judiciously in your market.
Your sales goals
Your Sales Action Plan (SAP ) is part of a more operational approach. Once you have set your objectives, you need to precisely define the actions needed to achieve them. This involves answering the fundamental questions: Who? Who? When? How? So, the SAP starts with a main objective in the PB, for example: capture 5% of the small appliance market within 3 years, and translates it into sub-objectives, such as: attract 15 new customers, increase our turnover per customer by 20%, achieve a loyalty rate of 30%.
Your action plan
Each of these objectives must be supported by short- and medium-term actions, with someone responsible for each of them: your sales director, for example, or your entire sales force. Actions can be:
focus on performance – a goal of 2 new customers per month, for example,
be organizational : create pairs of salespeople and salespeople , for example,
or even management , such as creating a bonus for objectives.
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What's at stake?
A company can only develop and survive if it has customers. The sales plan is therefore crucial. The challenge is to:
find new clients
retain existing customers
distribute the customer portfolio and associated business volume in a healthy manner.
The business plan
The Business Plan (BP) is your business model. It sets out your value proposition, the context in which you operate and the levers for developing your business. For example, the BP will show your break-even point, among other japan whatsapp shopping data indicators. In it you will set the monthly turnover target, the number of clients you must reach, etc.
Marketing study
Your marketing and sales strategy must be supported by this PB. It starts from the contextual elements: market research, competitor study, and then extracts the concrete elements: marketing mix, operational marketing. Your offer must be developed on the basis of a detailed SWOT (Strengths, Weaknesses, Opportunities and Threats ). This means assessing your environment, as well as your strengths and weaknesses, so that you can position yourself pragmatically and judiciously in your market.
Your sales goals
Your Sales Action Plan (SAP ) is part of a more operational approach. Once you have set your objectives, you need to precisely define the actions needed to achieve them. This involves answering the fundamental questions: Who? Who? When? How? So, the SAP starts with a main objective in the PB, for example: capture 5% of the small appliance market within 3 years, and translates it into sub-objectives, such as: attract 15 new customers, increase our turnover per customer by 20%, achieve a loyalty rate of 30%.
Your action plan
Each of these objectives must be supported by short- and medium-term actions, with someone responsible for each of them: your sales director, for example, or your entire sales force. Actions can be:
focus on performance – a goal of 2 new customers per month, for example,
be organizational : create pairs of salespeople and salespeople , for example,
or even management , such as creating a bonus for objectives.
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