What made this offer effective:
Posted: Sun Jan 19, 2025 5:45 am
Piperlime spelled out the specifics in the actual offer vs. burying it in the fine print. The headline is also nice with the, “Birthday Treat Yourself” messaging. The offer also contained a unique promo code, which expired after one week, creating a greater sense of urgency.
Omaha Steaks:
Omaha Steaks went with a slightly different birthday approach – right to the stomach.
What made this offer miss the mark:
This offer immediately grabbed my attention. Why? Two words: Chocolate cake. With a drool-worthy image of a luscious chocolate cake, Omaha Steaks had my attention. However, best happy birthday emails with multiple “combo” offers, (free chocolate cake, 10% off, and 61% off), the “gift” became confusing, and I wasn’t quite sure what I was getting?
The call to action (“Hurry, Claim Now”) has an effective sense of urgency, and it enticed me to click through, however, I landed on a page with details of the Birthday Celebration Combo, yet couldn’t find an offer expiration. No cake for me.
DSW
DSW shoe retailer took the anti-cake route with their offer, “Forget Cake! B-days Need New Shoes!” and included a $5 off deal.
What made this offer effective:
DSW personalized the subject line: “$5 off for the birthday girl! We ♥ you, Kim!” They used both my gender and my first name. Plus, they added an eye-catching symbol (the heart). Like Tory Burch, DSW algeria phone number list gave me 30 days to use my $5 off promotion.
I also recently received a birthday email in my inbox, not for my birthday, but for J.Crew’s birthday, which included the attention-getting subject line, “Sorry, you can’t wear your birthday suit to our party…” Inside was the following: “A party favor, from us to you” and a 50% off offer. It was a great way to leverage a milestone for their business and do something unexpected for the subscriber – me!
So what can you learn from these birthday emails for your own business? Birthday emails offer you the opportunity to engage and connect with subscribers in a personal way by acknowledging something about them vs. purely trying to sell something to them. creating a sense birthday email templates higher transaction rates celebrate your customers free gift discount code birthday month celebrate your customer s birthday birthday email subject lines. By wishing subscribers a “Happy Birthday!,” you have the chance to extend and build the relationship beyond subscriber and sender, and you may even generate a little revenue in the process – that’s the icing on the cake!
Do you send birthday emails to your subscribers? Tell us what you offer in the comments.
Use VerticalResponse for free to send your email newsletters, offers and invitations.
Omaha Steaks:
Omaha Steaks went with a slightly different birthday approach – right to the stomach.
What made this offer miss the mark:
This offer immediately grabbed my attention. Why? Two words: Chocolate cake. With a drool-worthy image of a luscious chocolate cake, Omaha Steaks had my attention. However, best happy birthday emails with multiple “combo” offers, (free chocolate cake, 10% off, and 61% off), the “gift” became confusing, and I wasn’t quite sure what I was getting?
The call to action (“Hurry, Claim Now”) has an effective sense of urgency, and it enticed me to click through, however, I landed on a page with details of the Birthday Celebration Combo, yet couldn’t find an offer expiration. No cake for me.
DSW
DSW shoe retailer took the anti-cake route with their offer, “Forget Cake! B-days Need New Shoes!” and included a $5 off deal.
What made this offer effective:
DSW personalized the subject line: “$5 off for the birthday girl! We ♥ you, Kim!” They used both my gender and my first name. Plus, they added an eye-catching symbol (the heart). Like Tory Burch, DSW algeria phone number list gave me 30 days to use my $5 off promotion.
I also recently received a birthday email in my inbox, not for my birthday, but for J.Crew’s birthday, which included the attention-getting subject line, “Sorry, you can’t wear your birthday suit to our party…” Inside was the following: “A party favor, from us to you” and a 50% off offer. It was a great way to leverage a milestone for their business and do something unexpected for the subscriber – me!
So what can you learn from these birthday emails for your own business? Birthday emails offer you the opportunity to engage and connect with subscribers in a personal way by acknowledging something about them vs. purely trying to sell something to them. creating a sense birthday email templates higher transaction rates celebrate your customers free gift discount code birthday month celebrate your customer s birthday birthday email subject lines. By wishing subscribers a “Happy Birthday!,” you have the chance to extend and build the relationship beyond subscriber and sender, and you may even generate a little revenue in the process – that’s the icing on the cake!
Do you send birthday emails to your subscribers? Tell us what you offer in the comments.
Use VerticalResponse for free to send your email newsletters, offers and invitations.