Customer closeness initiatives can play a key role in growth marketing approaches
Posted: Sun Jan 19, 2025 5:44 am
Experimentation with these can play a key role in growth marketing and will likely become foundational components of demand generation in the future.
Revenue
Revenue involves all the actions that make a company money, like customers purchasing a product, signing a contract for a service, or upgrading their current product or service.
Growth marketers can address revenue-related metrics by list of australia consumer email experimenting with pricing strategies or how the prices are displayed on the prices page. They could also examine upselling tactics, like sending messages when a user is close to their plan’s limit.
A growth marketer might like a pricing page like Drift’s and conduct experiments around the way the tiers are displayed.
Similarly, revenue analytics represents an increasingly valuable component of growth marketing in 2022. Data enrichment tools make it possible to identify new customer insights, leading to improved marketing opportunities.
Retention
Customer retention is business-critical for any subscription company. Keeping customers delighted is one key component of this, but improving retention can also be a growth marketing play. Data enrichment and customer data science - once prohibitively expensive or resource-intensive for many scaling organizations - is now accessible, including on the HubSpot platform. These technologies provide greater insight into your customer opportunities, helping you better design customer outreach and engagement strategies that drive an improvised overall experience with your brand.
Revenue
Revenue involves all the actions that make a company money, like customers purchasing a product, signing a contract for a service, or upgrading their current product or service.
Growth marketers can address revenue-related metrics by list of australia consumer email experimenting with pricing strategies or how the prices are displayed on the prices page. They could also examine upselling tactics, like sending messages when a user is close to their plan’s limit.
A growth marketer might like a pricing page like Drift’s and conduct experiments around the way the tiers are displayed.
Similarly, revenue analytics represents an increasingly valuable component of growth marketing in 2022. Data enrichment tools make it possible to identify new customer insights, leading to improved marketing opportunities.
Retention
Customer retention is business-critical for any subscription company. Keeping customers delighted is one key component of this, but improving retention can also be a growth marketing play. Data enrichment and customer data science - once prohibitively expensive or resource-intensive for many scaling organizations - is now accessible, including on the HubSpot platform. These technologies provide greater insight into your customer opportunities, helping you better design customer outreach and engagement strategies that drive an improvised overall experience with your brand.