The social network is particularly suitable for the furniture and design sector

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Compared to 2012, Pinterest has seen its users double: recent data shows that it is used by 31% of Internet users. Pinterest is the reference social network especially for women: 44% of female Internet users use the platform, while men are only 16% of all Internet users.

Many of the people who want to furnish their home, in fact, consult Pinterest, looking for inspiration. In addition, influencers use Pinterest to discover new designers and emerging talents. Through Pinterest, a design company can:

create visual storytelling , making your brand more human and closer to consumers

communicate directly with fans and get to namibia email list know your community

increase traffic to your website

Below we illustrate some best practices for optimal use of Pinterest.

Group photos by thematic boards

By creating thematic boards, which include photos of different products but which share a common characteristic, it is possible to effectively respond to one of the main needs of Internet users: having many proposals available to compare with each other, to then decide on the best solution .

Here are two examples from Ernesto Meda 's Pinterest profile . In the first case, all Ernesto Meda kitchens that are entirely white are grouped together, in the second case, all kitchens equipped with an island.