Persona: Planning your content for your ideal customer
Posted: Sun Jan 19, 2025 5:36 am
Understanding your target audience is essential for all of a company’s actions – from manufacturing a product or designing a service, to producing content to attract new consumers. The logic seems pretty obvious, doesn’t it? But have you ever stopped to think about whether your company is really talking to the right target audience? Do you know what a persona is ?
If you are intrigued by this question, Tribo will now explain country phone number code and operator information of australian the concept of Persona and show you how to create an ideal customer model to leverage your company's communication actions, and of course, boost your sales !
You are certainly already familiar with the term target audience , however, nowadays, with the increased use of Digital Marketing as a strategy for companies to communicate with their potential consumers, another concept has invaded the content planning agenda: the expression PERSONA .
Of course, it is very important that your company knows its target audience before committing to creating Personas, since the digital strategies that exist in online marketing allow for much more specific, targeted and personalized content to be delivered to these people.
And what is Persona, after all?
A persona is a fictional representation of your ideal customer.
Before proceeding, it is important that you understand the differences between the concepts of target audience and persona in a clearer (and more practical) way:
Target audience: Men and women, aged 30 to 36, single, with a degree in economics, with a monthly income of R$10,000. Financially stable, they enjoy traveling and extreme sports.
Persona: Maria Antônia is 32 years old and an economist for a multinational company.
Although financially stable, she intends to take a gap year and study a third language abroad, as she is single and has always wanted to experience living abroad. She is looking for agencies that can help her find courses for foreigners over 30 years old.
Generally speaking, the target audience is a broad slice of people, while the Persona is the representation of your ideal consumer in a more humanized and personalized way .
At first glance, it may even sound very similar, but the difference is huge when we think about a marketing strategy aimed at Maria Antônia, which we developed with a wide target audience in mind.
For this client, mothers are undeniably their target audience, so after extensive research , study and methodology , Tribo defined that their Persona would be a first-time mother who suffers from sleep deprivation, because her child, up to one year old, has not been able to sleep properly since birth. In other words, a good interpretation of Persona involves contact with their target audience.
If your business already has a customer base, this is the perfect place to start your investigations!
Why create a Persona?
Without creating a Persona or without a good definition of it, it is possible that, in some cases, the strategy will not work, however, when it is developed correctly and well-worked , the results are surprising !
Planning will allow you to develop content and choose the right media that your potential consumer uses. There are no rules when it comes to creating content. Your company can focus on one Persona or several.
For example, if your company works with vegetarian food, you can create Personas for organic food lovers; for those who are more into vegan food; or for those who like to grow their own food and love sustainable tips.
This way, your company can create marketing strategies through the segmentation of Personas in a movement that values the relationship with the consumer through email marketing , social networks or paid media actions , for example.
In short, creating a Persona or Personas is a way of personalizing marketing campaigns through segmentation , with the aim of reaching the ideal customer!
If you are intrigued by this question, Tribo will now explain country phone number code and operator information of australian the concept of Persona and show you how to create an ideal customer model to leverage your company's communication actions, and of course, boost your sales !
You are certainly already familiar with the term target audience , however, nowadays, with the increased use of Digital Marketing as a strategy for companies to communicate with their potential consumers, another concept has invaded the content planning agenda: the expression PERSONA .
Of course, it is very important that your company knows its target audience before committing to creating Personas, since the digital strategies that exist in online marketing allow for much more specific, targeted and personalized content to be delivered to these people.
And what is Persona, after all?
A persona is a fictional representation of your ideal customer.
Before proceeding, it is important that you understand the differences between the concepts of target audience and persona in a clearer (and more practical) way:
Target audience: Men and women, aged 30 to 36, single, with a degree in economics, with a monthly income of R$10,000. Financially stable, they enjoy traveling and extreme sports.
Persona: Maria Antônia is 32 years old and an economist for a multinational company.
Although financially stable, she intends to take a gap year and study a third language abroad, as she is single and has always wanted to experience living abroad. She is looking for agencies that can help her find courses for foreigners over 30 years old.
Generally speaking, the target audience is a broad slice of people, while the Persona is the representation of your ideal consumer in a more humanized and personalized way .
At first glance, it may even sound very similar, but the difference is huge when we think about a marketing strategy aimed at Maria Antônia, which we developed with a wide target audience in mind.
For this client, mothers are undeniably their target audience, so after extensive research , study and methodology , Tribo defined that their Persona would be a first-time mother who suffers from sleep deprivation, because her child, up to one year old, has not been able to sleep properly since birth. In other words, a good interpretation of Persona involves contact with their target audience.
If your business already has a customer base, this is the perfect place to start your investigations!
Why create a Persona?
Without creating a Persona or without a good definition of it, it is possible that, in some cases, the strategy will not work, however, when it is developed correctly and well-worked , the results are surprising !
Planning will allow you to develop content and choose the right media that your potential consumer uses. There are no rules when it comes to creating content. Your company can focus on one Persona or several.
For example, if your company works with vegetarian food, you can create Personas for organic food lovers; for those who are more into vegan food; or for those who like to grow their own food and love sustainable tips.
This way, your company can create marketing strategies through the segmentation of Personas in a movement that values the relationship with the consumer through email marketing , social networks or paid media actions , for example.
In short, creating a Persona or Personas is a way of personalizing marketing campaigns through segmentation , with the aim of reaching the ideal customer!