Digital trends 2016: discovering the latest marketing news
Posted: Sun Jan 19, 2025 5:36 am
In 2015, the ever-increasing use of mobile devices influenced all digital trends. The trends of 2016 continue in the same vein: just think of how SEO is changing to adapt to the success of digital assistants, such as Siri and Cortana. Want to know all the other marketing news? Here is an infographic that can help you.
The most relevant marketing news of 2016 mainly focus on mobile optimization and new advertising methodologies . Here, according to this infographic by Visualistan, are the main innovations in the digital field:
Video advertising
The traditional way of advertising has been supplanted by the use of effective jordan email list short videos, used especially by Google.
Mobile app
Creating responsive websites that can be perfectly viewed on mobile devices is very important; but in the near future, apps will replace them completely. In 2016, we have already seen an increase in the number of mobile applications.
Digital assistant
Digital assistants, such as Siri and Cortana, are increasingly used. Their success is due to their speed and ease of use: it is much easier to ask a question by voice than to type it into a search engine. The spread of digital assistants is therefore having important consequences on SEO : it will be essential for companies to ensure that their web content is easily accessible by automated assistants. For example, if a blog post is repetitive or confusing, it will be more difficult to extract the content and allow digital assistants to use it to provide answers to users. If you want to learn more about this topic, read this article written by Rand Fishkin of MOZ.
Mobile vs Desktop
The desktop computer is increasingly losing its power and is now being supplanted by the mobile. By the end of 2016 this trend will be confirmed, so much so that, soon, sites that only have a mobile version will be perfectly acceptable.
Wearable Technologies and the Internet of Things (IoT)
The so-called wearable technology - whose most worthy representatives are smartwatches - and home automation, robotics and monitoring devices (called the Internet of things ) will lead to new business opportunities and will have numerous influences on the way of doing marketing.
The most relevant marketing news of 2016 mainly focus on mobile optimization and new advertising methodologies . Here, according to this infographic by Visualistan, are the main innovations in the digital field:
Video advertising
The traditional way of advertising has been supplanted by the use of effective jordan email list short videos, used especially by Google.
Mobile app
Creating responsive websites that can be perfectly viewed on mobile devices is very important; but in the near future, apps will replace them completely. In 2016, we have already seen an increase in the number of mobile applications.
Digital assistant
Digital assistants, such as Siri and Cortana, are increasingly used. Their success is due to their speed and ease of use: it is much easier to ask a question by voice than to type it into a search engine. The spread of digital assistants is therefore having important consequences on SEO : it will be essential for companies to ensure that their web content is easily accessible by automated assistants. For example, if a blog post is repetitive or confusing, it will be more difficult to extract the content and allow digital assistants to use it to provide answers to users. If you want to learn more about this topic, read this article written by Rand Fishkin of MOZ.
Mobile vs Desktop
The desktop computer is increasingly losing its power and is now being supplanted by the mobile. By the end of 2016 this trend will be confirmed, so much so that, soon, sites that only have a mobile version will be perfectly acceptable.
Wearable Technologies and the Internet of Things (IoT)
The so-called wearable technology - whose most worthy representatives are smartwatches - and home automation, robotics and monitoring devices (called the Internet of things ) will lead to new business opportunities and will have numerous influences on the way of doing marketing.