What is the importance of storytelling and data storytelling?
Posted: Sun Jan 19, 2025 5:32 am
You may have noticed that this concept is very similar to that of data visualization (or dataviz for those in the know). Indeed, the latter consists of graphically representing the information collected, as well as the analyses.
Data storytelling is then a component of it. The data storyteller uses these visuals, adapts them, in order to tell his story.
On the importance of telling stories...
Narrative allows us to simplify and understand the complexity of the world. It israel whatsapp shopping data provides context, information, interpretation... everything that gives meaning to data and makes analysis more relevant and interesting.
Tom Davenport , Why data storytelling is so important - and why we're so bad at it
Some professions have been aware of the power of storytelling for many years. In marketing, for example, this process is used to attract consumers and build brand loyalty by transmitting emotions.
Human resources , in turn, also use storytelling and emotional influence to more easily recruit candidates or retain talent based on the correct brand image .
... to the emergence of data storytelling
In this context, it is not surprising that storytelling is now gaining ground in other areas, including those related to data management and data science . And for good reason: new challenges have been emerging for several years now.
While companies have been able to rapidly deploy systems to collect and aggregate data (which has become essential for progress and differentiation), once this is done, they still have to use it ! This is where the problem lies for many organizations.
Benefits of storytelling
It is in this sense that data storytelling offers different advantages :
It makes information more understandable , especially for professionals who are not familiar with data and business intelligence . Moreover, most novice employees have little time in their day-to-day work to learn about this data and make decisions.
It facilitates communication within teams and understanding of the company's strategy. Data is not just there to embellish reports. With data storytelling, it becomes "actionable" for everyone and allows for greater agility in an increasingly competitive and changing environment.
It makes presentations at business meetings more dynamic , to better capture the audience's attention and convey solid ideas in the little time available.
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The 4 elements of data storytelling
Data storytelling is then a component of it. The data storyteller uses these visuals, adapts them, in order to tell his story.
On the importance of telling stories...
Narrative allows us to simplify and understand the complexity of the world. It israel whatsapp shopping data provides context, information, interpretation... everything that gives meaning to data and makes analysis more relevant and interesting.
Tom Davenport , Why data storytelling is so important - and why we're so bad at it
Some professions have been aware of the power of storytelling for many years. In marketing, for example, this process is used to attract consumers and build brand loyalty by transmitting emotions.
Human resources , in turn, also use storytelling and emotional influence to more easily recruit candidates or retain talent based on the correct brand image .
... to the emergence of data storytelling
In this context, it is not surprising that storytelling is now gaining ground in other areas, including those related to data management and data science . And for good reason: new challenges have been emerging for several years now.
While companies have been able to rapidly deploy systems to collect and aggregate data (which has become essential for progress and differentiation), once this is done, they still have to use it ! This is where the problem lies for many organizations.
Benefits of storytelling
It is in this sense that data storytelling offers different advantages :
It makes information more understandable , especially for professionals who are not familiar with data and business intelligence . Moreover, most novice employees have little time in their day-to-day work to learn about this data and make decisions.
It facilitates communication within teams and understanding of the company's strategy. Data is not just there to embellish reports. With data storytelling, it becomes "actionable" for everyone and allows for greater agility in an increasingly competitive and changing environment.
It makes presentations at business meetings more dynamic , to better capture the audience's attention and convey solid ideas in the little time available.
tile banner
The 4 elements of data storytelling