The whole point is that the complexity and confusion in marketing terms comes from inaccurate translation.
Posted: Sun Jan 19, 2025 5:29 am
Now let's return to the discussion of which concept is considered correct - market capacity or market volume.
In English there are the concepts of volume - capacity, volume, capacity and capacity - power.
Volume in marketing is used when italy business email list talking about market size and sales volume.
The word "capacity" denotes, for example, the maximum load of production capacities, the ability of an enterprise to produce, say, one hundred million units of production per shift. This is called capacity.
That is, the following happens: when marketers with a low level of literacy begin to use the concept of capacity (capacity, power) together with the term "market", they mean the maximum permissible sales volume, which has not yet been reached. But this concept does not carry any semantic load.
The obvious conclusion is that market capacity and market size are one and the same.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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doc 3.4 mb
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Types of Market Capacity + 3 Visual Examples
In global marketing practice, there are only 3 types of market capacity: potential, actual, and available. Each of them can be calculated in rubles, pieces, as well as kilograms, liters, meters, etc.
Types of market capacity
Let's describe each of them in more detail.
Potential market capacity
Potential capacity is the size of the market, which is based on the maximum level of demand for a specific product or service among the population. That is, it means that at the current moment there is a peak in consumer demand for a given product or service: consumers use this product as often as possible. When all potential customers purchase a specified category of product or service, this will be the maximum possible market volume, i.e. its potential capacity.
Actual market capacity
Real, or actual, capacity refers to the current level of demand for a product or service, i.e. how many consumers currently know about the product, buy it, and use it.
Available market capacity
This is the name given to the size of the market that a company can cover by producing a product with specific characteristics, a certain price and audience, and having a set of its own resources. That is, when calculating the indicator of available market capacity, the manufacturer considers its potential buyers not all consumers, but only those who fall under the definition of the target audience.
In English there are the concepts of volume - capacity, volume, capacity and capacity - power.
Volume in marketing is used when italy business email list talking about market size and sales volume.
The word "capacity" denotes, for example, the maximum load of production capacities, the ability of an enterprise to produce, say, one hundred million units of production per shift. This is called capacity.
That is, the following happens: when marketers with a low level of literacy begin to use the concept of capacity (capacity, power) together with the term "market", they mean the maximum permissible sales volume, which has not yet been reached. But this concept does not carry any semantic load.
The obvious conclusion is that market capacity and market size are one and the same.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153324
Types of Market Capacity + 3 Visual Examples
In global marketing practice, there are only 3 types of market capacity: potential, actual, and available. Each of them can be calculated in rubles, pieces, as well as kilograms, liters, meters, etc.
Types of market capacity
Let's describe each of them in more detail.
Potential market capacity
Potential capacity is the size of the market, which is based on the maximum level of demand for a specific product or service among the population. That is, it means that at the current moment there is a peak in consumer demand for a given product or service: consumers use this product as often as possible. When all potential customers purchase a specified category of product or service, this will be the maximum possible market volume, i.e. its potential capacity.
Actual market capacity
Real, or actual, capacity refers to the current level of demand for a product or service, i.e. how many consumers currently know about the product, buy it, and use it.
Available market capacity
This is the name given to the size of the market that a company can cover by producing a product with specific characteristics, a certain price and audience, and having a set of its own resources. That is, when calculating the indicator of available market capacity, the manufacturer considers its potential buyers not all consumers, but only those who fall under the definition of the target audience.