Pharmaceutical E-commerce: The Most Sold Product Types
Posted: Sun Jan 19, 2025 5:16 am
But what are the categories of products most sold online? One of the leading types is certainly dermocosmetics and cosmetics in general. According to the survey carried out by the Centro Studi di Cosmetica Italia, in our country online cosmetics are worth more than 170 million euros. This positive data is also confirmed by the Netcomm consortium, whose analyses show a surprising increase in online purchases. In 2014, cosmetic products for a total value of 144 million euros were sold online; in 2015, however, the figure rose to 177 million euros . It is also worth noting that users who purchase their cosmetic products online are 4.7 million . Make-up items, moisturizing creams, face masks, hair products and much more: the beauty e-commerce sector seems to be in constant and dizzying growth .
Supplements , whose online sale is regulated by the European Directive 2002/46/CE applied in Legislative Decree 169, are also a very popular item. The most purchased supplements are those used as a remedy for minor seasonal djbouti email list ailments, therefore those rich in mineral salts and vitamins, capable of increasing the immune defenses.
Recommendations for a successful pharmaceutical e-commerce
Here, in conclusion, are some tips if you want to get the most out of your pharmaceutical e-commerce:
Specialize in a niche . The temptation to sell a little bit of everything, so as not to close off any possibilities, is always very strong. In reality, in the long run, a strategy of this type reveals all its weaknesses. What is the biggest limitation? Not being able to stand out from the competition and bring out your value proposition, capable of making your brand unique in the eyes of the customer . Instead, focus on a market niche and direct your products to a specific target: in this way you will have a very precise physiognomy , immediately recognizable and distinguishable from your competitors.
Supplements , whose online sale is regulated by the European Directive 2002/46/CE applied in Legislative Decree 169, are also a very popular item. The most purchased supplements are those used as a remedy for minor seasonal djbouti email list ailments, therefore those rich in mineral salts and vitamins, capable of increasing the immune defenses.
Recommendations for a successful pharmaceutical e-commerce
Here, in conclusion, are some tips if you want to get the most out of your pharmaceutical e-commerce:
Specialize in a niche . The temptation to sell a little bit of everything, so as not to close off any possibilities, is always very strong. In reality, in the long run, a strategy of this type reveals all its weaknesses. What is the biggest limitation? Not being able to stand out from the competition and bring out your value proposition, capable of making your brand unique in the eyes of the customer . Instead, focus on a market niche and direct your products to a specific target: in this way you will have a very precise physiognomy , immediately recognizable and distinguishable from your competitors.