Beginner Guide To Track Search Engine Rankings For Your Website
Posted: Sun Jan 19, 2025 5:15 am
Beginner Guide To Track Search Engine Rankings For Your Website
The era of creating a blog and having it go viral overnight, by chance, probably ended around 2012. In 2024, creating engaging content is just as crucial as mastering the “behind the scenes” technicalities. Among these technicalities, keeping an eye on your website’s ranking in search engines is critical to measuring your performance. In a world where over 7 million blogs are published every day, leaving your website’s ranking to chance is not a bet you want to make.
As a beginner, tracking your website’s ranking on search engines may seem complex, sweden telegram right? Don’t worry; in this blog, we will guide you on how to monitor your website’s ranking effectively, even if you are just starting out.
What is search engine optimization?
Search engine ranking refers to the specific place where a website appears when a search is performed using its main keyword. Web pages that appear first have better ranking scores than those that appear below.
For example, when I searched for “best DSLR camera” on Google, the first result that appeared on Google had the highest SEO score. Compared to the first one, the second result has a comparatively lower score, and so on.
Google Search results - Best DSLR camera
How does the Google search engine work?
With Google dominating over 91.61% of global searches, it's important to know how the platform works in the ins and outs before you jump into it. There are three key strategies you need to keep in mind to track your Google search engine rankings while you're positioning yourself. They are as follows:
The first step in Google’s search process is to crawl through web crawlers. These automated crawlers are responsible for searching the internet regardless of demographics or channels. Once done, it adds the results to a list for further examination.
### Indexing
The second step is known as indexing, where Google analyzes the listing results, including text and media, and stores them in its database. Remember that Google will only index pages that have been crawled.
### Algorithms
Finally, based on your search query (keyword), Google's index (Google's database) and algorithms determine which results will appear. Here are Google's latest algorithms that play a vital role in improving your search engine rankings:
BERT: BERT, or Bidirectional Encoder Representations from Transformers, is Google’s AI language model that helps understand the context behind searches using NLP (Natural Language Processing) and NLU (Natural Language Understanding). Unlike Google’s previous algorithms that couldn’t understand human context and prepositions, BERT can understand and return search results based on user intent.
Panda: Now part of Google's core algorithm since 2016, the Panda algorithm assigns a quality score to web pages, which is subsequently used as a ranking factor. Now, you can run regular site checks and identify content duplication, thin content, keyword stuffing, and more.
Hummingbird: With the Hummingbird algorithm, Google can better understand users’ search queries and deliver search results based on user intent. Unlike other algorithms, it does not prioritize keywords, but instead addresses user needs with the help of synonyms, co-occurring terms, and latent semantic indexing.
Penguin: Google's Penguin algorithm focuses on lowering the rankings of websites by identifying spammy backlinks and over-optimized anchors. This algorithm has been introduced to put an end to practices like link buying and spammy link building.
The era of creating a blog and having it go viral overnight, by chance, probably ended around 2012. In 2024, creating engaging content is just as crucial as mastering the “behind the scenes” technicalities. Among these technicalities, keeping an eye on your website’s ranking in search engines is critical to measuring your performance. In a world where over 7 million blogs are published every day, leaving your website’s ranking to chance is not a bet you want to make.
As a beginner, tracking your website’s ranking on search engines may seem complex, sweden telegram right? Don’t worry; in this blog, we will guide you on how to monitor your website’s ranking effectively, even if you are just starting out.
What is search engine optimization?
Search engine ranking refers to the specific place where a website appears when a search is performed using its main keyword. Web pages that appear first have better ranking scores than those that appear below.
For example, when I searched for “best DSLR camera” on Google, the first result that appeared on Google had the highest SEO score. Compared to the first one, the second result has a comparatively lower score, and so on.
Google Search results - Best DSLR camera
How does the Google search engine work?
With Google dominating over 91.61% of global searches, it's important to know how the platform works in the ins and outs before you jump into it. There are three key strategies you need to keep in mind to track your Google search engine rankings while you're positioning yourself. They are as follows:
The first step in Google’s search process is to crawl through web crawlers. These automated crawlers are responsible for searching the internet regardless of demographics or channels. Once done, it adds the results to a list for further examination.
### Indexing
The second step is known as indexing, where Google analyzes the listing results, including text and media, and stores them in its database. Remember that Google will only index pages that have been crawled.
### Algorithms
Finally, based on your search query (keyword), Google's index (Google's database) and algorithms determine which results will appear. Here are Google's latest algorithms that play a vital role in improving your search engine rankings:
BERT: BERT, or Bidirectional Encoder Representations from Transformers, is Google’s AI language model that helps understand the context behind searches using NLP (Natural Language Processing) and NLU (Natural Language Understanding). Unlike Google’s previous algorithms that couldn’t understand human context and prepositions, BERT can understand and return search results based on user intent.
Panda: Now part of Google's core algorithm since 2016, the Panda algorithm assigns a quality score to web pages, which is subsequently used as a ranking factor. Now, you can run regular site checks and identify content duplication, thin content, keyword stuffing, and more.
Hummingbird: With the Hummingbird algorithm, Google can better understand users’ search queries and deliver search results based on user intent. Unlike other algorithms, it does not prioritize keywords, but instead addresses user needs with the help of synonyms, co-occurring terms, and latent semantic indexing.
Penguin: Google's Penguin algorithm focuses on lowering the rankings of websites by identifying spammy backlinks and over-optimized anchors. This algorithm has been introduced to put an end to practices like link buying and spammy link building.