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What should we remember about predictive marketing?

Posted: Sun Jan 19, 2025 5:12 am
by Habib01
Predictive marketing is an effective way for businesses to improve their customer knowledge and boost their conversion and retention rates. Businesses have a very specific goal: to offer the right product at the right time .

Predictive systems, which use artificial intelligence , machine learning and data mining , are a real performance driver and undoubtedly represent the future of marketing and customer acquisition.

Article translated from French

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• May 30, 2022

Improving processes in a targeted manner: without pause, but without haste!