How the right CRM tool can help marketing experts working from home
Posted: Sun Jan 19, 2025 5:09 am
Pixel-based retargeting involves placing a retargeting pixel based on JavaScript code on your website or post-click landing page. Each time a visitor arrives on your website or post-click landing page, the pixel places an anonymous browser cookie in that visitor's browser.
When the visitor leaves your site and then browses other websites, the pixel lets your ad campaign provider - such as Google AdWords or Facebook - know that these visitors need to see your ads.
List-based retargeting
This form of retargeting involves using lists of your existing customers or visitors who have given you their email address. Depending on which platform (Google, Facebook, etc.) you ran your retargeting campaign on, you upload these email addresses there so that only these specific visitors see your ads.
How you can use Facebook, Google & Co. for your retargeting
There are a variety of third-party platforms for social and web-based retargeting, such as Google, Facebook, Instagram or Twitter.
To start a Facebook retargeting campaign, you need a Facebook Business Ads account. In the Facebook Ads Manager, select "Custom Audiences" in the "Audiences" section.
From the Custom Audiences list, select Website Traffic, which allows you to create a list of people who have visited your website or viewed specific web pages.
Now, from the drop-down menu on the Website Traffic tab, select belgium telegram mobile phone number list the audience you want to target with your retargeting ads. This includes groups such as:
Anyone who visits your website
people who visit certain pages
People who visit certain sites but not others
People who have not visited your site for a certain period of time
Custom Combination
After you determine the exact audience, Facebook provides you with their pixel tracking code (also known as Facebook pixel), which is placed on the website to track visitors who land on your website.
Facebook retargeting allows you to track your Facebook ad conversions and optimize your advertising based on the data you collect from your campaigns.
CONCLUSION: Retargeting has many advantages
If you want to leverage and reactivate lost website traffic, retargeting is an effective tool. The fact is that you focus your efforts on audiences that are already more ready to buy than others. This is a cost-effective way to keep an eye on your brand across platforms and channels and strategically place your ads in front of an interested audience. Another advantage of using retargeting is that it is suitable for every industry.
When the visitor leaves your site and then browses other websites, the pixel lets your ad campaign provider - such as Google AdWords or Facebook - know that these visitors need to see your ads.
List-based retargeting
This form of retargeting involves using lists of your existing customers or visitors who have given you their email address. Depending on which platform (Google, Facebook, etc.) you ran your retargeting campaign on, you upload these email addresses there so that only these specific visitors see your ads.
How you can use Facebook, Google & Co. for your retargeting
There are a variety of third-party platforms for social and web-based retargeting, such as Google, Facebook, Instagram or Twitter.
To start a Facebook retargeting campaign, you need a Facebook Business Ads account. In the Facebook Ads Manager, select "Custom Audiences" in the "Audiences" section.
From the Custom Audiences list, select Website Traffic, which allows you to create a list of people who have visited your website or viewed specific web pages.
Now, from the drop-down menu on the Website Traffic tab, select belgium telegram mobile phone number list the audience you want to target with your retargeting ads. This includes groups such as:
Anyone who visits your website
people who visit certain pages
People who visit certain sites but not others
People who have not visited your site for a certain period of time
Custom Combination
After you determine the exact audience, Facebook provides you with their pixel tracking code (also known as Facebook pixel), which is placed on the website to track visitors who land on your website.
Facebook retargeting allows you to track your Facebook ad conversions and optimize your advertising based on the data you collect from your campaigns.
CONCLUSION: Retargeting has many advantages
If you want to leverage and reactivate lost website traffic, retargeting is an effective tool. The fact is that you focus your efforts on audiences that are already more ready to buy than others. This is a cost-effective way to keep an eye on your brand across platforms and channels and strategically place your ads in front of an interested audience. Another advantage of using retargeting is that it is suitable for every industry.