When I talk about Content Marketing , it is impossible not to mention the editorial calendar. Good editorial planning and, consequently, an assertive editorial calendar, can positively affect your results in Digital Marketing .
An editorial calendar is a byproduct of editorial planning. In practice, it is a schedule that summarizes the strategy of your industry or B2B company that defines publication dates, titles or topics to be addressed, keywords that will be used in the text, in addition to the alignment of content according to the stages of the funnel – top, middle and bottom of the funnel . We, at Tribo , work with an editorial calendar for our clients so that Content Marketing results in good sales for the brands we serve.
With that in mind, I have separated some topics armenia whatsapp number database on the advantages of creating an editorial calendar so that your digital agency can deliver the best results for your company. Check it out!
Benefits of the editorial calendar
A good editorial calendar contributes greatly to planning digital marketing tasks that require a certain amount of effort and coordination and that do not only last for a specific period. See more of the main advantages and benefits of an editorial calendar.
1. Earnings on publishing
The editorial calendar helps a lot in organizing the topics to be produced, the dates to be published, as well as those responsible for them. With this, the marketing team can have better planning and, consequently, can also publish more frequently.
2. Improvements in production and keyword selection
It is very common for corporate blogs to have what we call duplicate content when they have a good volume of posts. Duplicate content occurs when we have two or more pages talking about the same topic, especially when they have the same main keyword in the text. And this type of content is penalized by Google. Therefore, in an editorial calendar, all publications and the keywords used are recorded and it can be easily checked whether a keyword has already been used in the past, improving production and avoiding excessive repetition of keywords.
3. Integrated team
The editorial calendar allows the entire marketing team to know how content creation is progressing and the dates on which certain content will be posted. This calendar can and should also be shared with the company's senior management so that they can monitor the work in “real time”.
4. Produced specifically for each type of Persona
Another important function of the editorial calendar is to ensure that relevant content can be produced in a balanced manner for each type of persona that the company has decided to work with. Without this control of the editorial calendar, it is common for the team to get lost in the midst of so many publications, not controlling the volume of posts directed at each persona or even at each stage of the funnel.
Content types for the editorial calendar
In addition to the specific dates that every industry or B2B company usually addresses, it is important that the dates mapped make sense for your market niche. See more!
1. Commemorative dates
It is part of good editorial practices to explore dates such as Easter, Mother's Day, Father's Day, Valentine's Day, Black Friday, Christmas and New Year. A good strategy is when the mapped date allows a direct or indirect association with your product or service, without “forcing the issue”. Common sense is everything.
2. Seasonal dates
These dates highlight historical events, achievements and struggles. They can be international in scope or specific to a country or region. You need to have the common sense to know which ones your brand will engage in and which ones it will stay away from. The wrong choice can create a communication mess and even trigger a crisis on social media.
3. Pop culture has space
Here, you can explore all the elements that connect to your target audience’s pop culture. This content has a nostalgic appeal and generates great engagement. In this context, we can mention the anniversary of the release of films, series and games. Also in this line, you can work on the release of films in theaters; the end and beginning of the season of a television series, for example. But be careful: you don’t need to “take a stand” in favor of something. Just pay homage.
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