Have you hit a marketing plateau in terms of open rates? Try something different each time you send and then check your email analytics. Here are a few ideas to experiment with:
Pique their curiosity. Try a joke or a can’t-resist deal in your subject line.
Be ironic. Ryan Hughes, co-owner of Port Crossfit, spotted an article that fit iceland phone number list his business, so he shared it with his clients. The article, “The Top 5 Ways to Gain a TON of Holiday Weight” made for the perfect segue into his call to action in the body of his email: “Today is the last day to sign up for our New Year Transformation Challenge at the early bird rate. You will have until 12 p.m. tomorrow to sign up for just $99 and then it will go up to $149. So what are you waiting for? Click here to sign up.”
Make recipients feel good about themselves. Say thanks or promote a cause in your subject line. For example, a nonprofit could thank supporters for recent donations.
Give them an incentive. Offer deals to customers if they refer a friend or share your content on social media.
Personalize it. For example, an auto repair shop could send out a reminder email with this subject line: “Jessica’s car is thirsty for its 3,000-mile oil change.”
6. Get a spotter
Just as you have a partner at the gym, get an email partner. Have a second set of eyes review your email before it goes out. Still, mistakes happen. If you accidentally send the wrong discount, date or even the wrong name, don’t worry. Follow our advice and make a correction. Your subject line can say, ” Oops – We made a mistake. Please accept this coupon.”
Once you get your subject lines in shape, it’s only a question of maintaining a steady pace of creativity. For more extensive personal training, check out our blog for additional tips.
Wendy Burt-Thomas is a full-time freelance writer with four books and thousands of published articles to her credit. Contact Wendy at [email protected].
Send emails with strong subject lines by using VerticalResponse.
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