Website Architecture Practical Tips to Improve It.
Posted: Sun Jan 19, 2025 4:59 am
Website Architecture 7 Practical Tips to Improve It.
Website architecture is often one of the most overlooked technical elements.
A well-designed structure can not only improve the overall performance switzerland telegram of the site, but also make it easier to maintain and expand in the future.
And, most importantly, it improves the user experience.
So, without further ado, let’s see how you can improve yours.
What is website architecture?
This refers to the overall structure and organization . It includes everything from the sitemap, navigation menu, URL structure, internal links, and other technical aspects.
A well-designed web architecture ensures that all elements work seamlessly together to create an efficient and user-friendly browsing experience.
Website architecture - Overview.png
Source: Hubspot
Why is website architecture important for SEO?
Website architecture plays a crucial role in SEO .
Here are some of the key reasons:
Crawlability: A clear, organized structure makes it easier for search engines to crawl your site and index your pages.
Page Authority: Proper internal linking can help spread authority across different pages on your site, boosting overall ranking potential.
User Experience: A well-designed architecture ensures that users can navigate your site easily, increasing their time on site and reducing bounce rates.
Mobile Optimization: Good website architecture takes into account mobile responsiveness, which is a crucial factor for SEO in today’s mobile-driven world.
Pillar Pages and Clusters.png
Source: Semrush
Examples of good web architecture
Now, to better understand the concepts, let's take a look at some examples of good website architecture.
Apple
Apple's website has a simple, clean design, with easy navigation through clearly labeled categories.
The site also makes great use of internal links, guiding users seamlessly from one page to another.
The images are nice and the text is minimal, making it easy for users to find information without feeling overwhelmed.
Apple navigation menu.png
Source: Apple
Airbnb
Airbnb’s website is another example of effective architecture. Its well-organized menu makes it easy for users to find what they’re looking for.
The site has a mobile-friendly design, with fast loading times, making it comfortable for smartphone or tablet users.
AirBNB.png
Source: AirBNB
Accuranker
Accuranker's website has a well - structured layout, with clear categories and subcategories.
The site also makes use of internal links to guide users through various features and resources.
It is mobile responsive, with fast loading times, making it convenient for browsing on the go.
Accuranker Homepage - Rank Tracker.png
How to improve your website architecture
Now that we've seen some good examples, let's look at how to improve your website architecture:
Plan your website structure
Simplify navigation
Write clear and descriptive URLs
Optimize internal links
Consider mobile responsiveness
Use breadcrumbs
Prioritize user experience
Planning the site structure
The first and most important step is to plan the structure of your site. This includes thinking about a site map, defining categories and subcategories, and deciding on the hierarchy of pages.
The main content should be the most important and relevant, so that users can easily find what they are looking for.
If you sell products or services, you also need to consider the buyer's journey and design your structure accordingly.
For example, you can use categories like "Shop" and "Products" to display your offering, with subcategories for different types of products.
Pro tip: Look at your competitors’ site structure for inspiration, but make sure to create a unique and optimized design. Everything should be aligned with user needs and preferences.
Simplify navigation
Navigation is a crucial element of a website's architecture. It should be simple, intuitive and easy to use.
Avoid using too many drop-down menus or unnecessary subcategories. Instead, group similar pages together and add clear, easy-to-understand labels.
Also, consider implementing a search bar to make it easier for users to find specific pages.
Now, there are different types of navigation menus to choose from:
Horizontal bar
Dropdown menu
Burger menu
Vertical menu
Footer navigation
A horizontal bar is a common navigation style, usually located at the top of the page. It usually has broad categories with drop-down menus for subcategories.
Horizontal menu - Accuranker.png
A hamburger menu is a popular choice for mobile devices as it takes up less space, while footer navigation often contains links to essential pages on your site.
Pro tip: Whatever you choose, think about your audience. What works best for them? What are they looking for on your site?
For example, if you run a local car dealership, a drop-down menu with different car models may work best. Then, on car pages, you can have a vertical menu with “Specifications,” “Prices,” and “Reviews” options. And a button that links to your financial or sales department, to close the deal.
Website architecture is often one of the most overlooked technical elements.
A well-designed structure can not only improve the overall performance switzerland telegram of the site, but also make it easier to maintain and expand in the future.
And, most importantly, it improves the user experience.
So, without further ado, let’s see how you can improve yours.
What is website architecture?
This refers to the overall structure and organization . It includes everything from the sitemap, navigation menu, URL structure, internal links, and other technical aspects.
A well-designed web architecture ensures that all elements work seamlessly together to create an efficient and user-friendly browsing experience.
Website architecture - Overview.png
Source: Hubspot
Why is website architecture important for SEO?
Website architecture plays a crucial role in SEO .
Here are some of the key reasons:
Crawlability: A clear, organized structure makes it easier for search engines to crawl your site and index your pages.
Page Authority: Proper internal linking can help spread authority across different pages on your site, boosting overall ranking potential.
User Experience: A well-designed architecture ensures that users can navigate your site easily, increasing their time on site and reducing bounce rates.
Mobile Optimization: Good website architecture takes into account mobile responsiveness, which is a crucial factor for SEO in today’s mobile-driven world.
Pillar Pages and Clusters.png
Source: Semrush
Examples of good web architecture
Now, to better understand the concepts, let's take a look at some examples of good website architecture.
Apple
Apple's website has a simple, clean design, with easy navigation through clearly labeled categories.
The site also makes great use of internal links, guiding users seamlessly from one page to another.
The images are nice and the text is minimal, making it easy for users to find information without feeling overwhelmed.
Apple navigation menu.png
Source: Apple
Airbnb
Airbnb’s website is another example of effective architecture. Its well-organized menu makes it easy for users to find what they’re looking for.
The site has a mobile-friendly design, with fast loading times, making it comfortable for smartphone or tablet users.
AirBNB.png
Source: AirBNB
Accuranker
Accuranker's website has a well - structured layout, with clear categories and subcategories.
The site also makes use of internal links to guide users through various features and resources.
It is mobile responsive, with fast loading times, making it convenient for browsing on the go.
Accuranker Homepage - Rank Tracker.png
How to improve your website architecture
Now that we've seen some good examples, let's look at how to improve your website architecture:
Plan your website structure
Simplify navigation
Write clear and descriptive URLs
Optimize internal links
Consider mobile responsiveness
Use breadcrumbs
Prioritize user experience
Planning the site structure
The first and most important step is to plan the structure of your site. This includes thinking about a site map, defining categories and subcategories, and deciding on the hierarchy of pages.
The main content should be the most important and relevant, so that users can easily find what they are looking for.
If you sell products or services, you also need to consider the buyer's journey and design your structure accordingly.
For example, you can use categories like "Shop" and "Products" to display your offering, with subcategories for different types of products.
Pro tip: Look at your competitors’ site structure for inspiration, but make sure to create a unique and optimized design. Everything should be aligned with user needs and preferences.
Simplify navigation
Navigation is a crucial element of a website's architecture. It should be simple, intuitive and easy to use.
Avoid using too many drop-down menus or unnecessary subcategories. Instead, group similar pages together and add clear, easy-to-understand labels.
Also, consider implementing a search bar to make it easier for users to find specific pages.
Now, there are different types of navigation menus to choose from:
Horizontal bar
Dropdown menu
Burger menu
Vertical menu
Footer navigation
A horizontal bar is a common navigation style, usually located at the top of the page. It usually has broad categories with drop-down menus for subcategories.
Horizontal menu - Accuranker.png
A hamburger menu is a popular choice for mobile devices as it takes up less space, while footer navigation often contains links to essential pages on your site.
Pro tip: Whatever you choose, think about your audience. What works best for them? What are they looking for on your site?
For example, if you run a local car dealership, a drop-down menu with different car models may work best. Then, on car pages, you can have a vertical menu with “Specifications,” “Prices,” and “Reviews” options. And a button that links to your financial or sales department, to close the deal.