As a company manager, do you know what the lead generation scenario is like in Brazil ? This information is crucial for implementing the necessary actions to transform potential customers into true fans of the brand.
Therefore, in this article, you will understand what the current lead generation scenario is like, what the challenges are and how Tribo Digital is prepared to serve everyone with professionalism and efficiency.
Lead generation in Brazil: why are they essential for companies?
Lead is a term used to define potential customers or individuals who are interested in products or services offered by a company. For example, they can be people who provide contact information, such as name, email address, phone number, etc., in exchange for relevant content or some type of offer.
In a marketing strategy, leads are related to the fact that they represent real business opportunities . By obtaining contact information from leads, companies argentina whatsapp number database can begin a process of nurturing and engaging them, aiming to transform them into effective customers and fans of the brand.
Leads become customers and generate revenue for companies through a process called conversion . This process involves building a relationship with leads, providing them with relevant information, and offering products or services that are tailored to their needs, among other actions, such as:
lead nurturing ;
lead qualification;
personalized offer;
monitoring and closing sales;
revenue generation.
Lead Generation Panorama Study in Brazil
To analyze user behavior and discover the best lead generation strategies in Brazil, a partnership between Leadster, HubSpot and Rock Content developed a study conducted with hundreds of people who use digital channels. To do this, 2,211 websites were analyzed. Check out the main insights from the research below.
Important aspects of the Lead Generation Panorama study in Brazil
Below, understand the Brazilian lead generation scenario and see insights that can help your business.
Legal segment on the rise
Following a global trend, the Lead Generation Panorama study in Brazil showed a drop in the conversion rate of websites: the index went from 3.81% to 3.19% , compared to the 2021 result.
According to the survey, this drop is a reflection of an increasingly competitive and saturated market, which demands creative conversion optimization solutions from brands.
The Legal segment, especially law firms, has the highest conversion rates among all the companies analyzed. Next comes the Services (4.02%) and Financial (4%) segments.
The Real Estate segment, repeating the pattern of the last study, had the lowest result, with 1.53% conversion.
Linkedin: a growing channel for B2B
Considering the traffic and conversion behavior of 542 companies in the B2B segment in the study base, it was found that the median conversion rate for the segment is 2.64%.
Following the Brazilian trend, the conversion rate of B2B companies decreased when compared to its result in 2021 (previously, it was 3.60%). In addition, the highest median found in the panorama is 6.18% and the lowest, 0.91%.
However, the survey reveals an interesting fact, showing that LinkedIn Ads, despite being little explored in Brazil, is consolidating itself as one of the best channels for generating B2B leads , which can be explained by its high segmentation power within the platform.
Its conversion rate grew from 2.31% in 2021 to 3.59% in 2023.
Conversion rate by channel
An interesting fact is that, even with a high volume of conversions, the purchase intention and maturity of leads tend to be lower on social media than on search channels, increasing the level of difficulty in closing the sale.
Meta Ads (or Facebook Ads ) stood out in the Lead Generation Panorama study in Brazil as the channel with the best conversion rate, 4.23%, surpassing the result of 2.26% achieved in 2021.
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