However, despite the fact that a staggering 67.6% of respondents believe in TCM principles and incorporate them into their daily lives, when actual purchasing behaviors for health foods are closely examined, the presence of TCM ingredients is considered the least influential factor. This apparent contradiction can be explained through the lens of Guochao, which reflects consumers’ growing preference for Chinese brands, traditions, and design. For younger Chinese consumers, embracing TCM beliefs may serve as a means of expressing cultural confidence rather than dictating their dietary choices. Interestingly, skepticism about TCM in food tends to increase with income levels.
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Traditional Chinese Medicine
Traditional Chinese Medicine-Related Food and Beverage Consumption Patterns Among Generation Z
Staying healthy has become an important part of lifestyle, especially for Generation Z. Chinese health tea drinks and dishes have become popular online. On the website Xiaohongshu, there are more than 8,000 comments on the post “Will a Chinese medicine clinic beat a milk tea shop?”
As the popularity of traditional Chinese medicine has grown, many malta email address traditional Chinese medicine clinics have opened tea shops, offering innovative formulas combined with pharmacology. Many people on the Internet claim that milk tea opened by traditional Chinese medicine centers is safer for health.
Generation Z
Milk tea infused in traditional Chinese medicine
In addition, in daily life, people also prefer to take some supplements to maintain health, and income level has become one of the key factors influencing the choice of supplements. As the budget increases, the amount of vitamins A and C decreases. In contrast, collagen, lutein, omega-3 and royal jelly tend to be more expensive, and their consumption increases with increasing income.
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